Wine21 B2B Trader

Wine21 is an online wine trade publication in Korea, which offers a B2B trader service for new to market wineries and their products in Korea.

In partnership with Wine21, we have an opportunity for Australian wineries interested in exporting to this market to showcase their wines on the platform for importers to find as they are sourcing new brands for their portfolios, and contact producers directly. Showcasing your wine on this platform will give your brand exposure to importers and trade actively seeking new products as they look to create or expand their Australian wine portfolio. 

Once your data is registered with Wine21, it can be searched and used continuously through an online catalogue. Wine21 data is connected to Naver, the most dominant digital portal in the Korean market, so when trade searches for a winery or wine name, the Wine21 listing will be featured in the search results, allowing them quick access the winery profile and wine information, and additional exposure for the producer - another advantage of Wine21's B2B trader service. 

In addition, participating wineries can also request Wine21 to arrange business meetings for them, a service which attracts a fee and can be arranged directly. The Austrade office in Seoul, who manage many enquiries from importers with specific requests, also utilise the Wine21 B2B Trader.

This opportunity provides wineries seeking distribution in Korea another channel to access trade in support of their marketing efforts. Please see the B2B Trader platform.