Wine Australia’s Export Label Image Search System (ELISS) is a platform through which consumers and trade can verify whether a label has originated in Australia. The system seeks to minimise the extent of brand infringement throughout the Australian grape and wine sector by helping brand owners to identify potential breaches of intellectual property rights.
ELISS is interfaced with the Wine Australia Licensing and Approval System (WALAS), whereby Australian wine exporters are required to upload all labels for packaged products prior to gaining export approval.
The images are automatically filtered and uploaded to the Export Label Image Search System (ELISS) to allow distributors, retailers and the public to search the label database, from their PC or mobile phone, to identify labels legitimately exported from Australia.
The separation between WALAS and ELISS ensures that exporters’ data remains secure. Only information that Wine Australia is required to make public is transferred from WALAS to ELISS.
ELISS displays labels for products intended for export after 1 July 2021.