News

Australian wine exports decreased by 24 per cent in value to $2.27 billion and 17 per cent in volume to 638 million litres in the year ended September 2021, according to Wine Australia’s latest Export Report released today.

The Wine Australia Board today thanked the General Manager of Marketing Stuart Barclay for his instrumental role in leading Wine Australia’s global marketing strategy over the past seven years.

Australian wine direct-to-consumer (DTC) sales in 2020–21 are reported to have grown by 17 per cent in value and 14 per cent in volume, compared with the previous financial year, outperforming other sales channels according to Wine Australia’s Wine Direct-to-Consumer Survey Report 2021 released today.

An Agriculture Victoria research project studying phylloxera has revealed new ways to improve detection and management of the destructive grapevine pest. Over the past three years, a $1.5 million project co-funded with Wine Australia has delivered a new portable technology for rapid identification of phylloxera in the field, new knowledge in assisting screening of rootstock resistance, and new disinfestation practices to help prevent the pest from spreading.

Australian wine exports during 2020–21 declined by 10 per cent in value to $2.56 billion, compared with the previous financial year, while export volume declined by 5 per cent in volume to 695 million litres (77 million 9-litre case equivalents), according to Wine Australia’s latest Export Report released today.

Wine Australia’s Market Update: United States of America, released today, reports on the latest situation in the market, including economic forces, the alcoholic beverage landscape, wine consumption levels, and Australian export performance. 

Australia exports around 60 per cent of the wine it produces hence it is critical to understand who its key competitor countries are, what they produce and where they export to. This can help discover potential market opportunities and gaps for Australian wine.

A sequence of events in international markets have combined to lower the volume and value of Australian wine exports, as detailed in Wine Australia’s Export Report for the year ended September 2021, released today.

Australian wineries have reported in Wine Australia’s Wine Direct-to-Consumer Survey Report 2021 that direct-to-consumer (DTC) sales grew strongly in 2020–21, up by 17 per cent in value and 14 per cent in volume compared to the previous financial year. By contrast, overall sales value for survey respondents grew by 1 per cent, while volume declined by 5 per cent.

The Nordic markets of Denmark, Finland, Norway, and Sweden are important markets for Australian wine exports, making up 5 per cent of the volume shipped in 2020–21.