Market access initiatives

Impediments to market access include tariffs, certification, winemaking practices, wine composition and labelling. Wine Australia publishes the Export Market Guide to assist exporters navigate the various market access requirements in our major export markets.

Wine Australia works with Australian Grape & Wine to reduce international trade barriers to free trade of Australian wine in international markets. We monitor trade developments, negotiate arrangements to improve market access and streamline importing requirements, provide informed analysis and support to Australian Government officials, build relationships with regulators in key export markets and provide a response capability in the event of adverse developments. Activities include:

  • Promoting free trade and the removal of tariff and non-tariff barriers for wine. 
  • Ensuring international standards are set on the basis of sound science and not used as an impediment to trade. 
  • Maintaining the integrity of the current multilateral trade agreements under the auspices of the World Trade Organisation. 
  • Submissions on behalf of the wine industry to Free Trade Agreement negotiations.
  • Involvement in international forums including the OIV, FIVS, APEC and WWTG.

Wine Australia is involved in a number of market access initiatives:

EU-Australia Wine Agreement

The Agreement Between Australia and the European Community on Trade in Wine signed in Brussels on 1 December 2008 is a formal international agreement that regulates the trade in wine between Australia and the European Community. The Agreement came into force on 1 September 2010 and replaces the 1994 Wine Agreement.

There are significant advantages to Australian producers and exporters in this agreement because all Australian winemaking techniques are now accepted. There are much simpler requirements covering everything from labelling and blending rules to alcohol levels and the display of Australian awards. Australian wine producers now have to make fewer changes and concessions to sell their wine in the EU.

The Australian Grape and Wine Authority Act 2013 and Trade Marks Act 1995 have been amended so that Australia can meet its obligations. In addition, the Register of Protected Geographical Indications and Other Terms has been published and includes the full list of Europe's Geographical Indications and Traditional Expressions.

The Department of Agriculture, Fisheries and Forestry provide a Frequently Asked Questions brochure.

World Wine Trade Group Agreement on Oenological Practices

Through the World Wine Trade Group (WWTG), Australia is a party to the Agreement on Mutual Acceptance of Oenological Practices (MAA), a multilateral treaty involving Australia, New Zealand, Chile, Argentina, Georgia, Canada and the US. Under the terms of the MAA, wine made in accordance with Australia’s winemaking practices can be marketed in each signatory country whether or not those practices are legal in the importing country.  

World Wine Trade Group Labelling Agreement 

In January 2007, the members of the World Wine Trade Group signed an Agreement on Requirements for Labelling. The labelling agreement allows for the possibility of a single 'global' label through eliminating mandatory placement requirements and introducing a 'single field of vision' concept. This concept will be satisfied when four common mandatory items (alcohol content, product name, volume statement and country of origin) are placed on the same label.

An example of two permissible options under the agreement is provided in this attachment.

IP Protection in China

If you want to protect your trade mark in China in a cost-effective manner, you need to register it with the China Trademark Office (CTMO). See How to Protect Trade Marks in China.

The nature of the IP right, the type of offence, and relief sought will all impact on where an IP rights holder should seek assistance. See Enforcement of IP in China.

Market Access Alerts


Market Access Alert - Japan 

The Free Trade Agreement between Australia and Japan entered into force on 15 January 2015. The FTA will make it easier to do business with Japan through immediate reductions in tariffs for Australian wine and the ability to self-certify the goods' origin. Instructions on self-certification as well as a sample 'Origin Certification Document' can be found at the above link and in the Japan Export Market Guide.


Market Access Alert-Korea

The Free Trade Agreement between Australia and Korea entered into force on 12 December 2014.
The tariff applying to Australian wine sold in Korea has now been reduced to zero. Exporters may be asked for a Certificate of Origin in order to demonstrate the wine qualifies for the preferential tariff, and, although Chambers of Commerce can issue such certificates, exporters can self-certify by following the instructions, and completing the model form, attached, (extract from the KAFTA website)

Manganese levels in China

Wine Australia recommends that before exporting wine to China it should be analysed for manganese content.


Korea Market Access

Wine Australia has received reports that consignments of wine (from countries other than Australia) are being detained for undeclared sorbic acid and potassium sorbate.

China Health Warning

Chinese National Food Safety Standard GB2758-2012 came into force on 1 August 2013 mandating a new health warning statement on alcoholic beverages.

China Chemical Analysis Request

It has come to our attention that some importers of wine into China are demanding certificates demonstrating the wine complies with limits for various plasticisers.


US FDA Registration

The US FDA has announced biennial registration is now required for exporters to the US market. Registration should be made between 1 October - 31 December every even-numbered year.

Urgent registration required for exporters to China

The Chinese Quarantine Inspection authority (AQSIQ) has implemented a decree requiring importers and exporters to register with them from 1 October 2012 via an online form.

EU allergens labelling update

The European Union implemented the requirement to label for the presence of milk and egg products from 1 July 2012.

Apera and Topaque registered in Australia

Australian trademark registration has been completed for 'Apera' and 'Topaque', the new names chosen for Australian products previously sold as 'Sherry' and 'Tokay' respectively.

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