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Market insights – Australia

The Australian domestic market accounts for approximately 500 million litres of Australian wine per year, more than 40 per cent of Australian wine production, making it by far our largest individual wine market.

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Reports listing

Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Australian Wine Imports Monitor

Latest update: 12 Mar 2024

High level summaries of wine imported into Australia presented in an infographic format. Includes volume and value of imports by colour and container type and by the top five source countries, plus year-on-year trends over the past 10 financial years.

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Australian market insights report

Latest update: 13 Feb 2024

Australian wine businesses who sell wine on the domestic market can get valuable information from Wine Australia’s Australian Wine Market Insights Report. The report provides a market overview and channel analysis, and discusses sales trends, consumer insights and the relative competitiveness of the market in a global context.

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Australia off-trade market report

Latest update: 29 Jan 2024

A quarterly report on the latest data on the Australian off-premise liquor market. Includes volume and value for the key liquor categories: beer, wine, spirits and RTDs.

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Australia Wine Landscapes 2022

Latest update: 02 Aug 2023

The latest Wine Intelligence Landscapes report on the Australia wine market provides an overview of the consumption behaviour and attitude towards wine among Australian regular wine drinkers.

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Wine channel purchase behaviour of Australian wine

Latest update: 27 Jan 2022

The Wine Channel Purchase Behaviour of Australian Wine Consumers report provides insights into how consumers choose between wine-buying channels, what barriers exist for each channel and how wine-buying behaviour has been influenced by Covid-19 and associated restrictions.

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Wine direct-to-consumer survey report

Latest update: 07 Oct 2021

In Australia, the value of Direct-to-consumer sales is increasingly being recognised by wine businesses. The Cellar Door and Direct-to-consumer survey aims to collect data on DTC and produce a series of key benchmarks and statistics to assist wineries develop their wine tourism and DTC activities.

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Further reading

Market bulletin
A weekly commentary analysing the latest international and domestic market data, trends and reports.
Labelling
Wine Australia publishes labelling guides to assist wine makers navigate the complex rules and regulations.
Marketing programs
Wine Australia’s role is to promote the sale and consumption of Australian wine internationally and domestically.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.