About the report
The Australian Wine Export Report produced by Wine Australia, is a summary report and analysis of total exports of Australian wine. It includes highlights of the latest export volume and value statistics by destination market, container type and variety.
The report is updated quarterly. Reports from previous quarters are also available. See also the Australian wine export monitor.
Export Summary
In the 12 months ended December 2024, Australian wine exports increased by 34 per cent in value to $2.55 billion, the highest value since June 2021. Total volume also increased by 7 per cent to 649 million litres. The average value of exports increased by 26 per cent to $3.93 per litre free on board (FOB), the highest average value since late 2020.
The increase in value was a result of high levels of shipments to mainland China between April and December 2024, after tariffs on Australian bottled wine were removed at the end of March 2024. In those nine months, 83 million litres of wine, worth $902 million, have been exported to mainland China.
Australian wine exports to the rest of the world declined by 13 per cent in value to $1.64 billion and 7 per cent in volume to 565 million litres during the 12 months to December 2024. The decline in value was largely driven by Hong Kong after a large increase in shipments to this destination at the end of 2023 — likely due to some Australian exporters anticipating the removal of import tariffs in mainland China. Outside of the unique circumstances relating to Australian exports to mainland China, global alcohol consumption is facing considerable headwinds, and this is impacting the results to other markets.
Exports of unpackaged wine (in bulk containers to be packaged in market) increased by 2 per cent in value to $485 million and 2 per cent in volume to 428 million litres in the 12 months ended December 2024. The average value stayed the same at $1.13 per litre FOB. Meanwhile, packaged exports (97 per cent of which are in glass bottle) increased by 45 per cent in value to $2.06 billion and 17 per cent in volume to 221 million litres. The average value of packaged exports increased by 24 per cent to $9.35 per litre FOB, a record value. The volume of packaged shipments increased to destinations including mainland China, Canada, Japan, and United Arab Emirates.
As a result of the growth in exports to mainland China, the Northeast Asian region grew by 181 per cent in value to $1.18 billion (a 46 per cent value share). Southeast Asia declined by 23 per cent in value to $210 million, with almost all of these small, emerging markets declining year-on-year. Europe and North America performed similarly during the year, declining by 4 and 5 per cent respectively and each region representing around 20 per cent of export value. The decline in exports to North America was driven by the United States, with growth in exports to Canada offsetting some of the decline. There were mixed results by destination in Europe.
Download the Export Report MAT December 2024
To explore the export data yourself, please visit the Export Dashboard