Market insights – Australian wine exports

Australia is the fifth largest exporter of wine in the world and exports approximately 60 per cent of its total production.
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Overview: Australian wine – one of our most successful export products

Australia currently has over 2000 wine exporters sending tens of thousands of different wines to 117 destinations worldwide.

Global demand for Australian wine fuelled extraordinary growth in wine exports between 1991 and 2007, during which period they increased in value from $212 million to over $3 billion. 

A number of factors combined to hit the sector between 2007 and 2013, causing volumes and values to fall, but the last four years have seen strong signs of recovery, driven mainly by demand for Australian red wines in North East Asia, particularly China.

Australia’s top five export markets by value as at year ending December 2020 are:

• Mainland China (35 per cent of total export value)
• United Kingdom (16 per cent)
• United States of America (15 per cent)
• Canada (7 per cent), and
• Hong Kong (5 per cent)

Wine exports decreased by 1 per cent in value to $2.89 billion in year ending December 2020, while volume increased by 0.5 per cent to 747 million litres. Despite the COVID-19 pandemic, exports hit a record year-on-year value of $3.1 billion in the 12 months ended October 2020, before recording a steep decline in the final two months of the calendar year. The previous year-on-year high point had been $3 billion reached in the second half of calendar year 2007. There had been a sharp increase in exports from August to October, primarily to mainland China and the United Kingdom (UK), while the decline in November and December was most significantly in exports to China.

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Reports listing

: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more

Australian wine export report

The Australian Wine Export Report provides detailed analysis of trends in Australian exports by destination, price point, wine style, variety and GI region.

Australian Regional Export Reports

Regional Export Reports provide an overview of bottled wine exports from the main GI regions in Australia, where there is a GI region claim on the label. They include statistics on the volume, value and average value of bottled wine exports by colour and wine style, price point and destination for the past 12 months compared with the previous equivalent 12-month period.

Report on USA wine exports at $10 per litre and above

Summary of Australian wine exports to the USA sold at A$10 and above per litre (FOB). Includes total value and volume, top five export destinations and top five regional and variety label claims by price point.

Australian unpackaged wine export snapshot

The Unpackaged Wine Export Snapshot is a one-page high-level summary of the latest statistics for exports of unpackaged Australian wine. It includes value, volume and year-on-year changes in export sales of unpackaged wine, broken down by colour, top 5 destinations, source region and price point, for the most recently reported 12-month period. It also includes an annual and monthly export tracker.

Australian wine export monitor

A high-level historical summary of total exports of Australian wine. Value and volume of export sales by wine style and container type for the past 10 financial years and the most recent moving annual total.

Australian wine export market summaries

Australian wine export markets profiles including summary statistics on volume and value of total wine exports, and recent growth trends benchmarked against Australia's total wine exports.