Market insights – United Kingdom and Europe
The UK is the second-largest wine market in the world by value, and the fifth largest by volume. It is almost entirely dependent on imported wine, despite a flourishing niche sparkling wine sector, and is the world’s largest wine importer by value. The rest of Europe includes some of the largest wine markets in the world, such as Germany, France and Italy, as well as the largest wine-producing countries, accounting for over 50 per cent of all global wine production. The UK is Australia's largest export market by volume, and second only to the United States by value. Australia exports to over 20 countries in mainland Europe, with the largest markets (outside the UK) being Germany, Denmark, the Netherlands and Sweden.
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Reports listing
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Sweden off-premise market sales trend report
Latest update: 25 Jun 2025This report summarises the Sweden wine market by wine style, colour, brand, country of origin and price point.
View moreWine import market reports
Latest update: 11 Apr 2025Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.
View moreUK off-trade wine sales report
Latest update: 07 Feb 2025This report summarises the United Kingdom wine market by wine style, colour, brand, country of origin and price point.
View moreMarket Update: United Kingdom
Latest update: 17 Sep 2024The Market Update report for the United Kingdom from September 2024 is an overview of the wine market in the United Kingdom in the context of the overall alcohol market and the broader economy. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.
View moreNorway Wine Landscapes
Latest update: 17 Jul 2024The latest Wine Intelligence Management Summary on the Norway wine market provides an overview of the consumption behaviour and attitude towards imported and domestic wine among regular wine consumers in the Norwegian domestic market.
View moreUK Wine Landscapes
Latest update: 17 Jul 2024The Wine Intelligence Wine Landscapes report on the UK wine market provides an overview of the consumption behaviour and attitude towards imported and domestic wine among regular wine consumers in the UK domestic market.
View moreMarket Update: The Nordics
Latest update: 28 Sep 2021The Market Update report for the Nordic wine markets from September 2021 is a high-level overview of key Australian export markets Denmark, Finland, Sweden, and Norway. It summarises the size of the opportunity and Australia’s current performance in these markets.
View moreFurther reading
