ProWine Shanghai is China’s leading international trade fair for wine and spirits, jointly organised by Messe Düsseldorf Group and Food and Hospitality China (FHC).
The 2024 event brought together 650 exhibitors from 32 countries and regions, with over 80% of international participants, attracting 20,860 trade visitors across importers, distributors, and HoReCa sector. With China once again a focus market for Australian exporters, we are seeking expressions of interest from wineries looking to participate in Prowine Shanghai 2025.
A minimum number of participating wineries will be required in order for this event to proceed, and costs will be determined should this minimum be reached. A completed Expression of Interest is not a binding commitment and does not constitute automatic acceptance into the event. Should a minimum number of wineries be reached, those interested will be contacted about next steps.
Please note: GACC Registration and labelling will be required for wine samples to be sent to China for this event.
Why participate?
ProWine Shanghai offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine. Exhibitors on the Australian wine pavilion will be further supported by proactive PR activity to further amplify the Australian wine message.
Your business can benefit from participating in this important commercial program by:
- leveraging a powerful national platform to connect your brand with influential Chinese importers, distributors, wholesalers and media
- showcasing your premium Australian wines, whether these be available in market or new-to-market, and generating genuine and valuable business leads
- telling your brand story, and showing how your product fits the opportunity
- familiarising yourself with the China market of today; identifying opportunities for your brand, and getting feedback from trade
- cultivating a deeper understanding of China’s business landscape and culture, and
- extending your own marketing investment by aligning with a greater category-building program presented and supported by Wine Australia.
Contact
Should you have any questions, please email asia@wineaustralia.com.