ProWine China offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine.
In 2020, Twenty-six Australian wine exhibitors featured nearly 40 Australian wine brands from 11 wine regions. The three-day exhibition included a full array of in-person wine tastings, master classes and a virtual tasting program for key trade media in China.
Given the travel restrictions and quarantine requirements related to the pandemic, Wine Australia planned this event for in-market brand representatives onsite only. Our first priority is people’s wellbeing and the 2020 Australian wine pavilion had additional privacy and space for exhibitors’ booths.
Wine Australia provided a full service offering for exhibitors, allowing them to focus on:
- Meet and connect with important importers to generate valuable business leads
- Connect with existing customers to build long-lasting business relationships
- Create brand value and awareness through sharing their stories
- Gain a deeper understanding of the industry in China and business culture