10 - 12 Nov 2020 Shanghai Attend
Event finished
10 - 12 Nov 2020
Details &
Event finished

ProWine China offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine.

In 2020, Twenty-six Australian wine exhibitors featured nearly 40 Australian wine brands from 11 wine regions. The three-day exhibition included a full array of in-person wine tastings, master classes and a virtual tasting program for key trade media in China.

Given the travel restrictions and quarantine requirements related to the pandemic, Wine Australia planned this event for in-market brand representatives onsite only. Our first priority is people’s wellbeing and the 2020 Australian wine pavilion had additional privacy and space for exhibitors’ booths.

Wine Australia provided a full service offering for exhibitors, allowing them to focus on:

  • Meet and connect with important importers to generate valuable business leads
  • Connect with existing customers to build long-lasting business relationships
  • Create brand value and awareness through sharing their stories
  • Gain a deeper understanding of the industry in China and business culture

Important Downloads

Exhibitor Prospectus
Featuring detailed information for you to join us as an exhibitor at ProWine China 2020.
Travel Handbook
This handbook contains the hotel recommendations for ProWine China 2020, including special rates.
Logistics info pack
Download everything you need to know to get your wines to ProWine China 2020.
10 - 12 Nov 2020
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Shanghai New International Expo Centre (SNIEC)
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Wine businesses and brands participating in ProWine China 2020


Expressions of interest for ProWine China 2020 closed on 30 June 2020.

The opportunity to participate was communicated to Australian wine businesses via the Wine Australia website and marketing newsletters.

Terms and conditions for ProWine China 2020 participation can be found here.