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Overview Exhibit Attend
ProWine China 2020
Overview Exhibit Attend

ProWine China 2020

10 - 12 Nov 2020 Shanghai
Event finished
10 - 12 Nov 2020
Details &
registration
Shanghai
Event finished

ProWine China is China’s leading international trade fair for wine and spirits, jointly organised by Messe Düsseldorf Group and Food and Hospitality China (FHC).

This year (2020) marked Wine Australia’s sixth year participating in ProWine China. The three-day trade show attracted more than 22,000 importers, distributors, suppliers and media from across China.

Australian wines shined at ProWine China 2020. Twenty-six Australian wine exhibitors featured nearly 40 Australian wine brands from 11 wine regions. The Australian wine pavilion included a full array of in-person wine tastings, master classes and a virtual tasting program for key trade media in China.

In 2020, Wine Australia needed to remain agile and adjust many of our marketing activities to manage the risk associated with the COVID-19 pandemic. Our first priority was people’s wellbeing and we therefore delivered ProWine China 2020 in a modified format so we could still maximise our engagement in the China market. Please read more about the modified presence at ProWine China in the FAQs.

Proactive PR activity and onsite Australian wine education further amplified the Australian wine message.

Wine Australia’s presence at ProWine China 2020 was supported by the Australian Government’s $50 million Export and Regional Wine Support Package.

Contact

For more information about ProWine China 2020, please email Kevin Pan china.events@wineaustralia.com

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Shanghai
10 - 12 Nov 2020
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Shanghai New International Expo Centre (SNIEC)
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‘ProWine is the first trade show our winery has attended this year. Some people came specifically to see us, for this rare opportunity of face-to-face interaction. We’ve received a good deal of attention from distributors wanting to get involved in the fine wine market.’
Jessica Zhen, China Marketing Director of Rockcliffe Winery
‘This exhibition helped build a bridge to connect wine merchants and customers. The Australian wine pavilion design was great, and the continuous flow of people made us feel excited. Our winery also brought a lot of unique wines, which sparked conversations with the drinks trade and media who visited our booth. This exhibition allowed us to have a deeper understanding of the market prospects of Australian wine and inspired us to cooperate with more industry players in the future.’
Vivian Yang, Marketing Manager of De Bortoli Wines
‘As a wine exhibition, ProWine has attracted many professional wine enthusiasts. Over the three-day exhibition, it promoted our brand very well, especially in this special period. It has brought us more business opportunities and allowed consumers to have a deeper understanding of our brand.’
Rachel Hou, Brand Manager in China for Wakefield Taylors Family Wines
‘Wine Australia is as thorough and meticulous as previous years. I am very satisfied with the preparation and onsite work from Wine Australia! Although the number of exhibitors has decreased, if feels like the quality of the visitors have improved. Consumers who understand and recognise our wine have also increased.’
Sara Wang, General Manager of Hangzhou Auspin Trade Co., Ltd. (Importer of Langmeil Winery)
‘In these times that we are not able to travel, the use of technology, organised by Wine Australia, made it possible for us to tell our stories face to face with the key Chinese media. A great initiative to keep us, here in Australia, involved in this important market.’
Katherine Brown, Fourth Generation Winemaker, Brand Ambassador and Public Relations, Brown Family Wine Group
‘The whole event from start to finish was expertly handled. The selected media were engaged and open to learning more about our brand and the opportunities in their market. These connections are invaluable in growing prestige wine in China.’
Travis Fuller, General Manager, Kilikanoon Wines
‘We were delighted to have the opportunity to showcase our unique history and wines to an engaged media forum. Being able to live stream from the winery adds authenticity and gives attendees the chance to connect to the place. This is even more important in the current circumstances where travel is difficult; live pictures do the talking!’
Michael Wehrs, Sales and Marketing Manager at Kay Brothers

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