Australian Wine Tastings 2020
- The Nordics (cancelled)

In each city we will run a trade tasting, a trade master class and an evening consumer tasting. We expect approximately 150 trade visitors in Copenhagen and Oslo and 250 in Helsinki and Stockholm, including buyers, sommeliers and media.

We expect 30–40 journalists, sommeliers, buyers and educators to attend the master class in the morning. The session will focus on a particular topic such as a region, grape variety or trend. The master class theme and presenter will be confirmed shortly.

After the trade event, we will run a ticketed public tasting for 200 people – this is great exposure for your wines, but also a chance to convert consumers into customers. 

We work very closely with the monopoly to ensure their attendance. In the morning before the master class and trade tasting, there will be a presentation and Q&A for producers to learn more about the monopoly and how it operates. This is particularly useful for producers that aren’t in market and are seeking distribution.

The event is a platform for wineries both in market and those seeking distribution to meet importers, media, educators, the monopoly and HoReCa (on-trade, restaurants and sommeliers). With direct access to key influencers and decision-makers, the Nordic Roadshow helps you to gain new business leads, secure listings and increase your in-market presence.

Wine Australia will cover all the organisation, logistics and marketing of the events, so you can focus on the visitors and your wines.

For producers to maximise this opportunity and increase engagement with the trade, we recommend the winemakers and winery principals come over from Australia. The presence of winemakers and principals really helps to tailor the stories told and drive home the authenticity message.