For new representation in Canada and the UK, we launched the Explore program as an additional service for wineries that sign up to Australian Wine Connect.
- Canada: June 2021 – July 2021 - now closed
- UK: September 2021 – October 2021
Explore Canada - Registrations closed on 7th May, 2021.
Explore Canada included a series of briefings to help participating wineries get ‘export ready’ with tools, guidance and a better understanding of how to do business in the key Canadian markets. In addition to briefings from the top three liquor boards (the LCBO, SAQ and BCLDB), wineries received insights from in-market agents/importers, on premise trade and private retailers. Following the briefings,
Wine Australia promoted Explore Canada to agents and importers in Canada through dedicated emails, encouraging them to browse and make connections with participating wineries on CONNECT.
For more information and costs, please see the Join the Explore UK page.