We are delighted to announce our latest market entry programme, Explore UK, designed to make you ‘export-ready’, confident and excited about finding new representation in the United Kingdom.
The programme, running across September and October, is composed of two parts. In September, we will host a series of expert briefings designed to clearly portray the current UK market as it is, and how to make the most of the unique British market structure. Each of the five briefings will give an insight into a different facet of the market, covering consumer trends, On- and Off-Trade as well as a discussion with
importers.
As participating members of Explore UK, you will automatically be signed up for each of these briefings, and
receive confirmation and reminder emails. You will also have access to a members-only area for additional resources to better understand the UK market.
The second part of Explore UK, which will take place in October, is an importer facing campaign, where the Wine Australia UK team will present participating wineries to the buyers at relevant UK importers. These introductions will ensure that wineries with relevant features or points of differentiation are put in front of the right importers.
The cost to participate is $1,900 ex GST. Wineries can apply and claim up to 50% reimbursement of registration costs for both the Explore program and a virtual expo space through the Wine Exports Grants program.
Registrations for Explore UK are now closed.
By becoming an exhibitor, you will be afforded the opportunity to:
- Network with important importers and media, generating genuine and valuable business leads
- Tell their wine story, whilst helping drive category and country awareness of Australian wineShowcase premium
- Australian wines, both existing in the market or new-to-market
- Cultivate a deeper understanding of the retail landscape and business culture
- Participate in traditional and new media opportunities, helping further promote Australian wine