Travel to attend SenseAsia 2014 The Asian Sensory and Consumer Research Symposium

Abstract

The award of this travel grant permitted Dr Renata Ristic to attend SenseAsia 2014, The Asian Sensory and Consumer Research Symposium. The Symposium was held between 11th and 13th May 2014 in Singapore. The SenseAsia 2014 conference focused on sensory and consumer science and provided the latest updates by the world’s experts in these fields. Attendance to the Symposium permitted me to: i) promote our Wine Australia funded research and newly developed tool for assessing consumers’ willingness/reluctance to purchase unfamiliar wines, ii) present two posters and iii) develop and enhance international collaborations, in particular with world renowned Herb Meiselman who is currently collaborating on our project. Furthermore, diversity of the scientific knowledge presented at the conference provided an excellent opportunity to broaden my knowledge of recent advances in sensory and consumer research, particularly in development of new sensory techniques and methods for measuring various aspects of consumers’ preferences and behaviour.

Summary

SenseAsia 2014, The Asian Sensory and Consumer Research Symposium, was attended by prominent sensory scientists, creating it as one of the most prestigious conference within the fields of sensory and consumer science. As such, it represented a unique opportunity to discuss some of our recent research findings, to learn about new sensory techniques, meeting with current collaborators and to establish new international collaborations.