Wine Australia’s ‘Growing Wine Exports’ and ‘Growing Wine Tourism’ programs are joining forces in 2020, offering two-day ‘hybrid’ workshops that cover both wine export and wine tourism training.
Wine Australia has partnered with Hydra Consulting and the Australian Tourism Export Council (ATEC) to develop the new-look workshop format, following the delivery of over 70 Growing Wine Exports and Growing Wine Tourism workshops across Australian wine regions and cities since October 2018.
The hybrid workshops will be delivered in central locations (largely CBD areas) in 2020–21, subject to Australian Government advice regarding COVID-19, and will include:
- an introductory two-day workshop covering wine export and wine tourism training (for businesses that missed – or are seeking a refresher on – the 2018/2019 workshops), and
- an advanced two-day workshop covering wine export and wine tourism training (for those seeking more in-depth training to assist their business strategies).
All workshops are heavily subsidised by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and will be structured so that businesses can send different representatives to each day.
Introductory wine export and wine tourism workshop – $330 incl. GST
This two-day workshop is for wine businesses and individuals seeking an introduction to the Growing Wine Exports and Growing Wine Tourism programs – or a refresher on what they learned in the 2018 / 2019 workshops. Day one of the workshop will cover wine export training and day two will cover wine tourism training. Workshops will be packed full of insights, tools and strategies to help wine businesses grow their exports and attract more international tourists to their wine regions.
Please note: the workshop schedule for 2020–21, subject to Australian Government advice regarding COVID-19. Further updates will be published here once the information is available.
Advanced wine export and wine tourism workshop – $330 incl. GST
This two-day advanced workshop takes a deeper look at the insights, tools and strategies covered in previous Growing Wine Exports and Growing Wine Tourism workshops. It is designed for those who seeking more in-depth information on how to grow their business.
Please note: the workshop schedule for 2020–21, subject to Australian Government advice regarding COVID-19. Further updates will be published here once the information is available.
Webinar series
Our two Growing Wine Tourism six-part webinar series (that commenced 27 February 2020) were booked out in record time, with many businesses taking advantage of the free access to wine tourism strategies. If you missed out, contact growingwine@wineaustralia.com to register your interest. Find out more
Have a question?
Email Wine Australia at growingwine@wineaustralia.com or phone (08) 8228 2000.
Watch our Growing Wine Tourism video for an overview of the program.
