The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s $42.3 billion tourism export sector. It represents more than 1000 members across Australia including large national and multinational companies as well as small and medium-sized enterprises, many of whom are based in regional and remote parts of Australia. 

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Wine Tourism Australia founder Robin Shaw will be directly involved in the Growing Wine Tourism program and brings more than 25 years’ experience in the wine and tourism sectors at regional, state and national level.

In her role as Tourism and Business Development manager for Winemakers’ Federation of Australia, Robin was responsible for delivering the National Wine Tourism Strategy.  In 2004 she received a prestigious Winston Churchill Fellowship to undertake a global study tour of wine regions, investigating innovative wine tourism operations that could be applied to Australian wineries. The information gained informed the content of several sector resources and programs, including The Australian Wine Tourism Toolkit and a series of WineSkills and Wine Tourism Workshops across the country between 2005 and 2010.

Robin was part of a team that undertook a research project for Wine Australia in 2017 titled Capability Gap Analysis: Creating International Ready Wine Businesses for Inbound Tourism & Export and is invited each year to present at the International Wine Tourism Conference in Europe.

Robin also holds board positions with Wine Industry Suppliers’ Australia and Adelaide Hills Tourism.

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The principal of Fastrak Asian Solutions, Richard Beere, will also be involved in the Growing Wine Tourism program.

Richard has spent nearly half of his professional life (over 30 years) working and living in Asia in senior management positions with responsibilities covering the broader Asian region from Japan to India.

Richard was part of the team that succeeded in making Australia the first western destination to gain Approved Destination Status in China (ADS) and was instrumental in the development of Tourism Australia’s original China Development Plan.

In 2011, Richard received the Outstanding Individual Contribution to the Industry Award from the Australian Tourism Export Council (ATEC) in recognition of his efforts, especially in relation to Asia. 

In addition to his role at Fastrak Asian Solutions, in January 2017, Richard was appointed by the NSW Tourism Minister as Chair of Destination Southern New South Wales Ltd (a limited by guarantee company covering 8 council areas in NSW) as part of a restructure of regional tourism in New South Wales.

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