Five winners have been honoured at the eighth annual Wine Australia China Awards.
The prestigious awards recognised wine industry professionals and organisations’ significant contributions to the promotion of the Australian wine category in China. This year’s award reception and gala dinner, held at the JW Marriott Marquis Hotel in Shanghai, brought together nearly two hundred wine importers, retailers, sommeliers, educators and media from across China.
This year’s Wine Australia China Awards was supported by the Australian Government’s $50 million Export and Regional Wine Support Package.
Entries and voting for this year’s China Awards closed on 17 August. Please see 2020 Award finalists on the About the Finalists page and winners on the About the Winners page.
Learn more about each award below.
Best Australian Wine Promotion Online sponsored by McLaren Vale Grape Wine & Tourism Association
This category recognises an outstanding Australian wine promotional campaign in an online store that:
- Demonstrates innovation, creativity and clever marketing
- Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.
More information on the Best Australian Wine Promotion Online award
Best Australian Wine Promotion Off-Premise sponsored by Hellmann Worldwide Logistics
This category recognises an outstanding Australian wine promotional campaign in a wine retailer that:
- Demonstrates innovation, creativity and clever marketing
- Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.
More information on the Best Australian Wine Promotion Off-Premise award
Outstanding Feature Story on Australian Wine sponsored by Summergate Fine Wine & Spirits (A Woolworths Group Limited Company)
This category recognises outstanding reporting in online, print or broadcast (trade or consumer media) by a journalist, writer, producer or reporter with a focus on Australian wine that is:
- Entertaining
- Thought-provoking
- Provides the reader with new or original insights into the world of Australian wine.
More information on the Outstanding Feature Story on Australian Wine award
Australian Wine Communicator of the Year sponsored by Tourism Australia
This category recognises an individual whose efforts are making an outstanding contribution to the growth of Australian wine in China through using social media, websites or video content that demonstrates:
- Innovation
- Provides new perspectives on Australian wines and creates thought provoking content
- A contemporary focus
- A clever use of multiple communication tools.
More information on the Australian Wine Communicator of the Year award
Honorary Australian Wine Advocate sponsored by Coles
This category recognises an individual/organisation whose efforts are continually contributing to the success of Australian wine in China. This award category was not open to new submissions. All previous China Awards winners still working in the relevant industry are eligible for this award. The winner will be chosen based on the public voting poll through Wine Australia’s Mini Program, as well as the China Awards judges’ deliberation.
Key Dates
- 16 June 2020 – Award entries open
- 30 June 2020 – Judges confirmed
- 3–17 August 2020 – Honorary Australian Wine Advocate public voting
- 17 August 2020 - Award entries closed
- 9 November 2020 - 2020 Wine Australia China Awards in Shanghai
Please carefully read the terms and conditions.
