Business in China

Useful resources and tools  

Note from David Lucas, Wine Australias's Regional Manager North Asia: 

On behalf of everyone at Wine Australia, we look forward to hosting you during the upcoming 2019 China Roadshow. 

We have put together the below resources to further prepare you to do business in China.  These materials, tools and recommended events cover some of the key topics you are likely to come into contact with, so please do take the time to have a read.    

The Roadshow is an exciting opportunity for wineries across Australia to exhibit their brands and network to build important relationships with Chinese counterparts.  

There is no single formula to success in China, however the investment of time and an increased presence is necessary to achieve lasting, profitable results. We hope that the Roadshow will assist you in building these relationships and enhance competitiveness and awareness required to cut through the China Market. 

The Chinese consumer is rapidly developing an interest in Australian wine, especially the people, places and processes that make an Australian wine brand unique. The 10-day program has been designed to give you the opportunities to showcase what Australian wine has to offer, through tailored tasting events, networking opportunities and media exposure.

I look forward to working with many of you.  

Safe travels and see you in China! 

David Lucas

RGM, North Asia  

FAQs for Exhibitors participating in China Roadshow 2019