Sam Temme from Wirra Wirra talks focused export strategies

We chatted with Sam Temme, International Sales Manager for Wirra Wirra, at ProWein this year about the importance of a focused export strategy. Sam shares his recent experiences in the US and Japan, with the winery focusing on a small core product range with selected flagship releases.

Gone are the days when an importer will look at your whole portfolio and take every wine. It's really important now to focus on what's going to sell in that marketplace... Just pick a few products that are really going to suit their portfolio and their customers.

Subscribe to iTunes

Disclaimer

This information is presented in good faith and on the basis that Wine Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given via this channel.