Connect with producers, taste wines seeking distribution, discover the latest releases and explore new opportunities
From 28 wineries in 2013 to 61 wineries in 2023, the Wine Australia stand at ProWein has grown significantly over the last decade. This year’s stand – in a new hall and location (Hall 14, B10) – is 50 per cent bigger than our last stand planned for 2020.
With more than 700 wines, 61 winery booths, 6 regional booths, 11 master classes and an Australian Wine Bar, our stand is the place to be at ProWein. We also have a barista – it’s a nod to Australia’s sophisticated coffee culture and a good excuse for you to stay and talk for a bit longer.
Explore Australia’s unique regions, from the iconic to the lesser known, from Barossa Valley, Yarra Valley and Margaret River, to Orange, Pyrenees and Pemberton. The wine line-up features 46 different grape varieties, from classics like Chardonnay, Shiraz and Cabernet Sauvignon to alternatives such as Assyrtiko, Barbera, Saperavi, Vermentino and Zibibbo.
Over the three days, 11 master classes will take place in the new education area on the stand. Topics include Wines made in Victoria: Home of Australian wine diversity with winemaker Meg Brodtmann MW, Wines your dad didn't drink: Riverland with winemaker Jim Markeas and A once in a decade Clare Valley Riesling vintage with wine critic Stuart Pigott. Please see more details in the program below.
Don’t forget to stop by our Australian Wine Bar. Hosted by the Wine Australia team, you’ll make new discoveries, taste regional diversity and hear the stories behind the wines. The wines at this free-pour wine bar are the same as the wines in our master classes, so if you miss a master class, there’s another chance to try them.
Some producers are returning to ProWein to showcase new releases and the latest vintages, such as d’Arenberg, Jim Barry Wines, Voyager Estate and Tyrrell’s, whilst others are new to the Wine Australia stand and to ProWein. Mitolo Wines, Mino & Co Wines, Blue Pyrenees Estate, Mr Riggs Wine Co. and Coonawarra Wines are some of the producers new on our stand for 2023.
Also for the first time, there will be six regional booths – South Australia, Riverland, Victoria, Yarra Valley, New South Wales and Margaret River. Dive into the regions, discover iconic names and exciting start-ups, and meet the regional heads such as Caroline Evans (Chief Executive Officer, Wine Yarra Valley), Stephanie Duboudin (Chief Executive Officer, Wine Victoria), Lyndall Rowe (Executive Officer, Riverland Wine) and Amanda Whiteland (Chief Executive Officer, Margaret River Wine Association).
The list of exhibitors and the floor plan for the Wine Australia stand is available here.
Book your ticket on the ProWein website here.
ProWein list of exhibitors and floor plan
Please find the list of exhibitors and floor plan for the Wine Australia stand.
DownloadProgram
Sunday 19 March
On Sunday we will be running four master classes on our stand. We aren’t taking registrations for these events, just turn up on the day. We recommend arriving early as spaces are limited. Throughout the day there will be free-pour tastings on The Wine Bar and, at the end of the day, come and join us for Happy Hour.
11:00am – 11.45am Wines made in Victoria: Home of Australian wine diversity
Imagine the world of wine shrunk in to one place. That place is Victoria, Australia. Less than half the size of France, our compact state is home to a dizzying array of wine styles thanks to our wide and varied geology, geography and climates. Join us for a tasting of Victoria’s diverse range of wine styles from red, white, sparkling and fortified.
1:00pm – 1:45pm Living Icons - The 1800s Shiraz vines of McLaren Vale
Join Thomas Curtius MW, together with the d’Arenberg, Richard Hamilton, Kay Brothers, Ox Hardy and Paxton wineries, to discover McLaren Vale’s Living Icons – an exclusive selection of single vineyard wines crafted from McLaren Vale’s, and indeed some of the world’s, oldest surviving vines.
2.30pm – 3.15pm Wines your dad didn't drink: Riverland
A leader in forward-thinking styles, the Riverland is Australia’s best kept secret for premium, sustainable GI wines. Always pushing boundaries, the wines are as bold, innovative, diverse, & exciting as the winemakers. Quality wines, great value, distinctive styles. It’s time to think differently about Riverland wines. It’s time to get on board!
4:00pm – 4.45pm Margaret River Cabernet Sauvignon - Traditional, sustainable and organic practices
With dramatic coastline, signature clones and ambitious, premium-focused wineries, Margaret River has a reputation for beautiful wines with intense fruit and elegant acidity. Find out why Cabernet Sauvignon thrives and the producers’ ‘light touch’ approach. Hear about organics, biodiversity, smarter irrigation, and reducing emissions.
Network, catch up with producers and finish the day with Aussie wine and beer on the Wine Australia stand (Hall 14, Stands B10-B20 and C10-C20) 5:00pm – 6:00pm
Monday 20 March
On Monday we will be running four master classes on our stand. We aren’t taking registrations for these events, just turn up on the day. We recommend arriving early as spaces are limited. Throughout the day there will be free-pour tastings on The Wine Bar and, at the end of the day, come and join us for Happy Hour.
9.30am – 10.15am A once in a decade Clare Valley Riesling vintage
Take a deep dive into the world of Clare Valley Riesling. Explore the complexity driven from differing levels of residual sugar, acidity, closures, soils, and the distinct differences imparted by site selection throughout the pristine tapestry of vineyards which ensure Riesling wines from the Clare Valley are so extraordinary.
11:00am – 11.45am South Australia: Crushing on Grenache
Grenache has experienced a resurgence and has captivated attention around the globe, fast becoming one of South Australia’s most loved and popular red wines. Experience some of South Australia’s finest examples of this ethereal beauty, hailing from some of the world’s oldest bush vines and the deep sands of McLaren Vale’s Blewitt Springs.
1:00pm – 1.45pm: Great Southern cool climate Syrah/Shiraz
Explore Australia’s largest wine region and taste elegant, structured cool climate Shiraz. The coolest of Western Australia’s wine regions, Great Southern is rich, vast and varied. Its vibrant community of producers crafts a range of styles with impressive ageing potential. Find out why Shiraz is in the spotlight.
2.30pm – 3.15pm The Yarra Valley: Does diversity matter?
Join Meg Brodtmann MW for a deep dive into the diversity in climate, soil composition and altitude across the Yarra Valley. We’ll focus on the classic styles of region - Chardonnay, Pinot Noir and Cabernet Sauvignon - with a comparison between examples from a number of sub-regions and the diversity in style.
4:00pm – 4.45pm: New South Wales: The birthplace of Australian Wine
Join us for a master class focussing on the history, heritage and stories of wines from New South Wales. Taste wines from some of the oldest vineyards in Australia and original trailblazers still producing today.
Network, catch up with producers and finish the day with Aussie wine and beer on the Wine Australia stand (Hall 14, Stands B10-B20 and C10-C20) 5:00pm – 6:00pm
Tuesday 21 March
On Tuesday we will be running two master classes on our stand. We aren’t taking registrations for these events, just turn up on the day. We recommend arriving early as spaces are limited. Throughout the day there will be free-pour tastings on The Wine Bar.
11:00am – 11.45am New South Wales: The path less trodden
Although New South Wales is home to some of Australia’s most historic wine regions, it is not resting on its laurels. Join us for this master class where we will highlight the diversity of New South Wales wines, emerging sub-regions, microclimates and varieties not traditionally associated with New South Wales.
1:00pm – 1:45pm Masterfully Experimental South Australia - Mediterranean whites
South Australia’s wine regions are some of the oldest and most historically significant in Australia. But we are also progressive thinkers and this is undoubtedly one of the most innovative and exciting places for wine. From refreshing Vermentino, textural Fiano and perfumed Arneis, these climate-friendly whites are crafted with the future in mind.