Australian Wine Roadshow Japan 2025 - Registrations Open
The Australian Wine Roadshow Japan 2025 is an exciting opportunity for Australian wineries to showcase their brands to wholesalers, distributors, key trade professionals, and media in major cities across Japan.
The Roadshow will visit Tokyo, Osaka, Nagoya, and Fukuoka to raise awareness and boost consideration of Australian wines. Hosted by Wine Australia and supported by Austrade, the program will include tastings, educational masterclasses led by a prominent Japanese sommelier, and winery sponsored dinners in Tokyo and Osaka.
Dates and destinations:
- Monday 1 September (Fukuoka)
- Wednesday 3 September (Nagoya)
- Monday 8 September (Osaka)
- Wednesday 10 September (Tokyo)
Japan is the ninth largest export market for Australian wine by value, and the volume of Australian wine being exported to Japan has increased over the last 12 months (year ending September 2024). Associated with authenticity, sustainably made, value for money, and appreciated as food-friendly wines[1], the Japanese trade and consumer's interest in Australian wine presents a fantastic opportunity to showcase the quality and diversity of our wines and regions to an engaged audience.
[1] Source: Wine Intelligence ‘Country health tracking: nine key markets’ June 2023
Why participate?
By participating in this event through your importer, you will:
- Gain exposure for your brand to a wider pool of potential new customers
- Increase awareness of the diverse range of Australian wines already available in the Japanese market
- Support your importer by participating in a Wine Australia-organised event that promotes their wine portfolio
- Take advantage of the growing number of international visitors to Japan (30 million between January and October 2024)
- Build on the momentum created by the Australian Pavilion at the Osaka Expo (April–September 2025)
Opportunity
Wineries who currently export to Japan and have product available in market are invited to register to participate in the roadshow. The program includes the below content in each city, with activity 1 and 3 listed below open to wineries.
- Tasting featuring 50+ wineries
- Masterclasses led by an influential sommelier
- Australian Wine Dinner in Tokyo and Osaka targeting key trade from on-premise, retail and distribution.
The roadshow will be promoted widely through Wine Australia digital channels (website and EDM), Wine Australia and Austrade networks, wine media and other industry associations.
Costs
Tasting (Full Package):
- All four cities, 5 SKUS per city
- AUD$3,400 (excluding GST)
Tasting (Custom Package):
- Select cities and SKUS*
- Tokyo: AUD$200 (excluding GST) per SKU
- Osaka / Nagoya /Fukuoka: AUD$160 (excluding GST) per SKU
*2-5 SKUS per brand. Must be the same SKUS for each city selected.
Australian Wine Dinner Sponsorship:
- 7-10 SKUS per dinner
- Tokyo: AUD$1000 (excluding GST) per SKU
- Osaka: AUD$800 (excluding GST) per SKU
* Insufficient EOIs were received to proceed with the Fukuoka and Nagoya dinners.
Participation Criteria
- Wines must have current distribution in Japan.
- Importer representation is mandatory for Tokyo and Osaka, and strongly encouraged for Nagoya and Fukuoka. Please secure the support of your importer before submitting. Your importer will be contacted for Japanese product information and provided with shipping and event details.
- Cost of wines and logistics to venue covered by winery and/or importer per their own agreement. Wine samples will need to be delivered to the event venue in Japan
Registration
If you are interested in participating, please complete this form by 14 April 2025.
The event is being promoted to Australian wine businesses via the Wine Australia website and marketing newsletters.
Contact
For more information, please contact asia@wineaustralia.com