Australian Wine Roadshow China 2025

The Australian Wine Roadshow China 2025 provides exporters with a platform to access key trade from across China, whilst building familiarisation with the current state of the market.

Following on from the success of the China Roadshow in 2024, we will again be hosting a showcase of Australian wine across 4 cities in China. The cities have been selected based on current and future trading potential for Australian wine, and include Wuhan, Chongqing, Xiamen, and Shenzhen.

As well as being able to showcase your best products and help trade understand why your brand is unique, the China Roadshow 2025 will provide an opportunity to familiarise yourself with the current business environment in important trading cities, understand trends, observe consumption behaviour, and identify the best sales channels for your brand. 

With such a key trading partner open to us once more, the Australian Wine Roadshow China 2025 is an opportunity to continue re-establishing our presence in China and promoting the quality and diversity of Australian wine to important trade customers.

More information on exhibiting at this event