This page provides information for exhibitors participating in the China Roadshow 2018.
The annual China Roadshow offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine. in 2018, the China Roadshow will travel to three Tier 2 cities, Shenyang, Jinan and Wuhan and one Tier 1 city, Shanghai. Wine Australia and its partners aim to attract more than 3,000 delegates in 2018, from importers, distributors, wholesalers, sommeliers, buyers, media, influencers and VIP consumers.
Wine selection criteria
Read the wine selection criteria for the master class wine selection and peripheral event wine selection.
Photo: Andre Castellucci / Wine Australia
Registrations
Registrations to participate closed on 22 November 2017.
Expressions of interest and registrations for this event opened on 23 October 2017. The opportunity to participate was communicated to Australian wine businesses via the Wine Australia website, marketing newsletters, Exporter Update forum and Regional communications.
For advice on future event opportunities in China, contact Willa Yang.
Educational and networking activities in Shenyang
Mukden Imperial Palace Leisure Tour 3 June
12:00pm – 4:00pm at Shangri-La Shenyang (Meet in hotel lobby)
Exhibitor Briefing & Welcome Dinner 3 June
6:00pm – 8:30pm (location TBC)
Program overview

Download the exhibitor program overview and travel schedule
DownloadRegistrations
Registrations to participate closed on 22 November 2017.
Expressions of interest and registrations for this event opened on 23 October 2017. The opportunity to participate was communicated to Australian wine businesses via the Wine Australia website, marketing newsletters, Exporter Update forum and Regional communications.
For advice on future event opportunities in China, contact Willa Yang.
Educational and networking activities in Jinan
Exhibitor & Wine Australia Team Dinner (informal) 5 June
6:30pm – 8:30pm (location TBC)
Program overview

Download the exhibitor program overview and travel schedule
DownloadRegistrations
Registrations to participate closed on 22 November 2017.
Expressions of interest and registrations for this event opened on 23 October 2017. The opportunity to participate was communicated to Australian wine businesses via the Wine Australia website, marketing newsletters, Exporter Update forum and Regional communications.
For advice on future event opportunities in China, contact Willa Yang.
Educational and networking activities in Wuhan
Exhibitor & Wine Australia Team Dinner (informal) 7 June
6:30pm – 8:30pm (location TBC)
Program overview

Download the exhibitor program overview and travel schedule
DownloadRegistrations
Registrations to participate closed on 22 November 2017.
Expressions of interest and registrations for this event opened on 23 October 2017. The opportunity to participate was communicated to Australian wine businesses via the Wine Australia website, marketing newsletters, Exporter Update forum and Regional communications.
For advice on future event opportunities in China, contact Willa Yang.
Educational and networking activities in Shanghai
Wine Retail Tour 10 June
9:30am – 1:30pm at W Shanghai The Bund (Meet in hotel lobby)
Trade Media & Exhibitor Dinner 10 June
6:30pm – 9:30pm at W Shanghai The Bund (Great Room)
VIP Closing Party 10 June
9:30am – 1:30pm at W Shanghai The Bund (WET® Bar)
Exhibitor Program overview

Download the exhibitor program overview and travel schedule
DownloadFrequently asked questions
Exhibitor FAQs
All Australians travelling to China require a visa. It is recommended that you apply for a Business Visa (M) about one month before your intended date of entry into China but not earlier than three months prior.
A ‘Letter of Invitation’ from Wine Australia inviting you to do business in China is required as part of your visa application.
Useful Resources:
- China visa information: https://www.visaforchina.org/SYD_EN/index.shtml You can also apply for your visa online here: https://visalink.com.au/
- For those travelling to / from Hong Kong for Vinexpo 2018, a visa is also required. Please refer to http://www.immd.gov.hk
Yes.
Please fill out your details in the form below, and select which cities you require a translator by 4th May 2018.
https://app.smartsheet.com/b/form/1246dc835af04a04b0b197cd2284927a
The cost per city for a translator is to be confirmed, approximately $200AUD per translator.
The translator company will invoice you for this service.
- SHENYANG
Venue Name: Shangri-La Hotel Shenyang 沈阳香格里拉大酒店
Address: No. 115, Qingnian Avenue, Shenhe District Shenyang, Liaoning
辽宁省沈阳市沈河区青年大街115号
A personalised reservation link is created for Roadshow exhibitors exclusively:
Pre-booked rooms and rate available till 15th May, 2018 or when sold out. So, we suggest our exhibitors to book at your earliest convenience.
- JINAN
Venue Name: Shangri-La Hotel Jinan 济南香格里拉大酒店
Address: No. 106 Luoyuan Street Lixia District, Jinan. Shandong
山东省济南市历下区泺源街106号
A personalised reservation link is created for Roadshow exhibitors exclusively:
Pre-booked rooms and rate available till 15th May, 2018 or when sold out. So, we suggest our exhibitors to book at your earliest convenience.
- WUHAN
Venue Name: Wanda Reign Wuhan 武汉万达瑞华酒店
Address: 138 Donghu Road, Shuiguohu Street, Wuchang District, Wuhan. Hubei Sheng, China
湖北省武汉市武昌区水果湖大街东湖路138号
A number of discounted standard rooms have been made available at both the 5-star Wanda Reign and the sister hotel, Wanda Realm (across the road). To access these discounted rooms, please complete and email the Wanda Reign hotel booking form.
Venue Name: Wanda Realm Wuhan 武汉万达嘉华酒店
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Address: 105 Donghu Rd, Wuchang Qu, Wuhan Shi, Hubei Sheng, China
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To access the discounted rooms, please complete and email the Wanda Realm hotel
- SHANGHAI
Venue Name: W Shanghai The Bund 上海外滩W酒店
Address: No.66 Lvshun Road. Hongkou District, Shanghai
上海市虹口区旅顺路66号
A personalised reservation link is created for Roadshow exhibitors exclusively:
http://www.starwoodhotels.com/whotels/property/overview/index.html?language=en_US&propertyID=3360
Pre-booked rooms and rate available till 15th May, 2018 or when sold out. So, we suggest our exhibitors to book at your earliest convenience.
Wine Logistics FAQ's
We recommend 3 bottles per sku per city.
With the exception of Shanghai as we will have more attendees we recommend 5 bottles per sku.
14 bottles in total per sku.
28th March 2018
Wine Australia is consolidating stock in Qingdao with Hellmann Logistics. All information on this has been provided to those who selected to deliver their wines to Qingdao. If you need further information on this please email: chinalogistics@wineaustralia.com
All exhibitors are responsible for their left-over wine in each city. We recommend you gift or take with you any unopened bottles. Any bottles left in the exhibition space at the end of the day will be disposed of.
Events and Registrations FAQ's
Importer/trade contacts are more than welcome to join us at the tastings. Please invite them and sign up here[KP1] for free admission.
2018 Wine Australia China Roadshow - Trade Grand Tasting
澳大利亚葡萄酒中国区路演—业内人士大型品鉴会
Registration Link:https://yoopay.cn/event/80472479
Stand/Booth Arrangements
11:00am – 12:30am on the event date.
No. Necessary tasting facilities such as clean glasses, spittoons, ice-buckets and ice will be prepared by Wine Australia and venues.
No, please do not bring along any additional marketing materials. Wine Australia is creating marketing collateral and signage for each city.
The only items that will be accepted are flyers or tasting notes or if you have an iPad or tablet you wish to display on your table.
A banner with the winery brand name and logo will be standing behind each exhibiting table.