Australia Trade Tasting 2023

Exhibit at Australia Trade Tasting 2023

Running for more than 30 years, the Australia Trade Tasting is the biggest, brightest and most diverse showcase of Australian wine in the UK.

We are delighted to be returning to the Royal Horticultural Halls in London to host our Australia Trade Tasting 2023.  

The UK is a key market for Australian wine. More Australian wine is shipped to the UK than to any other market, and Australia is the number one country of origin in the UK off-trade market, with nearly twice the market share of its nearest rivals, France and Italy.

Through this event, we will help producers and distributors to place premium Australian wines on the retail shelves, online and in wine lists, and ensure that they are included in positive conversations across the media. The tasting is a platform for wineries both in market and those seeking distribution to meet retail buyers, independent specialists, the on-trade and sommeliers, and work on leads and generate listings.

Registration is open for UK based importers, distributors and agents as well as Australian wineries. With the easing of travel restrictions and the world opening up again after the pandemic, we look forward to welcoming Australian winemakers and winery principals back to the event. The presence of winemakers and principals really helps to tailor the stories told and drive home the authenticity message.

We recommend two members of staff per table, either from the winery or your distributor, to introduce the wines and talk to guests. For wineries seeking distribution, please ensure that someone from the winery can travel over to staff the table.

If your winery is seeking distribution in the UK but you are unable to attend the event, you have the opportunity to showcase up to two wines in the new-to-market focus room. This new-to-market tasting – in a dedicated area and with its own tasting booklet – gives buyers from importers and retailers the chance to taste your wines. Wineries can submit a maximum of two SKUs and the cost is $100 per SKU. We require 3 bottles per SKU and the winery must fund the freight cost. To register, please complete the form below.