Wine Australia and New Zealand Winegrowers have teamed up to run trade and consumer tastings in Sweden and the Netherlands.
This collaboration follows a successful Australia and New Zealand trade tasting in the UK in January 2025, and trade and consumer tastings in Sweden in 2023 and 2024.
The event comprises a trade tasting, a masterclass and a consumer tasting evening in Stockholm (29 September) and Amsterdam (1 October). In the tastings and masterclasses, we will showcase Australia and New Zealand’s distinctive terroirs, vibrant winemaking communities and thrilling wines.
Wine Australia and New Zealand Winegrowers teaming up enables importers to showcase a wider portfolio at one event, and it helps buyers, retailers and sommeliers get the most out of a day away from their business. Guests will travel from across the Nordics and the Netherlands, so it is cost-effective, time-efficient, and offers greater exploration of the southern hemisphere.
The event is a platform for wineries and importers to meet buyers, importers, retailers, sommeliers, media and educators. With direct access to key influencers and decision-makers, the tastings will help you to gain new business leads, secure listings and increase your in-market presence.
Registration is open for Australian and New Zealand wineries, and importers, distributors and agents in Sweden and the Netherlands. Full and half tables are available, and they can feature both Australian and New Zealand wines. Exhibitors can participate in one city or both cities.
We look forward to welcoming Australian and New Zealand winemakers and winery principals to the event. The presence of winemakers and principals really helps to tailor the stories told and drive home the authenticity message.
We recommend one or two members of staff per table, either from the winery or importer, to introduce the wines and talk to guests. For wineries seeking distribution, please ensure that someone from the winery can travel over to staff the table.
Wine Australia and New Zealand Winegrowers will cover all the organisation, logistics and marketing of the events, so you can focus on the visitors and your wines.
Register as an exhibitor
This activity is open to all Australian and New Zealand wineries (those currently in market and looking to export) and importers, distributors and agents in Sweden and the Netherlands. Exhibitors are encouraged to put their best foot forward to show premium wines and new releases from their range.
The cost of exhibiting in each city is:
- A full table to show up to 12 wines - €1200 / AUD $2050 / NZD $2260 (ex. GST)
- A half table to show up to 6 wines - €600 / AUD $1025 / NZD $1130 (ex. GST)
On the form you can select one city or both cities as well as the size and the number of tables that you would like.
Please register by 31 July 2025. An invoice will be sent to you in August 2025.
The participation fee does not cover travel, accommodation, samples and freight costs, and wineries are responsible for booking their own flights and hotel.
Please note that there is a maximum capacity for participation in this event, which will be secured on a ‘first come, first served’ basis. If capacity is reached, there will be a waiting list.
Contact
If you have any queries about the event, please email Maria Mencattelli at Wine Australia on europe@wineaustralia.com or Sarah Shepherd at New Zealand Winegrowers on sarahs@nzwine.com.
