TEXSOM Conference

The TEXSOM Conference, which will be held at the Irving Convention Centre in Dallas from 25-27 August 2024, is Wine Australia’s key education sponsorship annually in the US.

Wine Australia will sponsor at least two tables during the Expo Trade Tasting sessions, on Sunday and Monday evening, to showcase up to 24 wines across both evenings. This is a great opportunity to get wines in front of this very influential audience of sommeliers and key industry experts, and allows us to put our best foot forward as Team Australia.

South Australia’s Department for Trade and Investment and Wine Victoria are partnering with us on this opportunity and will each fund 50% of the participation costs for wineries interested in showing their wines on Wine Australia tables.

The cost per SKU is $250 USD and will require 3 bottles of wine. Submissions do not guarantee inclusion, with final decisions based on offering a broad range of varieties, regions and price points. The number of tables we secure is dependent on demand, and subject to change. We will confirm the wines that will be featured by 3 June 2024.

Participating wineries need to be in distribution in the US, but wine can be shipped directly to TEXSOM by your importer, so wines do not need to be in distribution in Texas. If you choose to have your Texas distributor handle the shipment, then they will need to deliver to TEXSOM’s retail partner, TEXSOM will purchase the wine from the retailer, and then bill back the supplier for the total cost.

If you’re interested in having a wine featured on our tables, please complete the form below by Friday 24 May 2024. Wineries should check with their importers on whether they plan to exhibit at the conference also and collaborate on what wines should be shown in the Australian section. If any winemakers plan to visit the US in late August and attend TEXSOM, please keep us posted on those details also.

We look forward to profiling an exciting and diverse selection of regionally expressive Australian wines at this year’s conference, and continuing to build positive messaging around premium Australian wine with this audience.