China Roadshow 2025

The China Roadshow 2025 provides exporters with a platform to access key trade from across China, whilst building familiarisation with the current state of the market.

Following on from the success of the China Roadshow in 2024, we will again be hosting a showcase of Australian wine across 4 cities in China. The cities are still to be confirmed, and selection will be based on current and future trading potential for Australian wine.

As well as being able to showcase your best products and help trade understand why your brand is unique, the China Roadshow 2025 will provide an opportunity to familiarise yourself with the current business environment in important trading cities, understand trends, observe consumption behaviour, and identify the best sales channels for your brand. 

With such a key trading partner open to us once more, the China Roadshow 2025 is an opportunity to continue re-establishing our presence in China and promoting the quality and diversity of Australian wine to important trade customers.

Keep an eye on our website and newsletters for more information about this event.