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Aussie & Kiwi B2B Wine Day is an annual wine tasting event dedicated to Australian and New Zealand wine exporters looking to enter or grow in the Czech market. Scheduled around Wine Paris 2025 to take advantage of the Australian and New Zealand exporters already in the region, it’s a one-day event in Prague that comprises a walkaround trade tasting and masterclass.
This is great exposure for your winery amongst buyers and decision-makers. The event aims to attract 80-100 trade guests, including retail buyers, restaurateurs, importers, sommeliers and media.
For wineries new to the market, this event is the best way to receive direct, first-hand feedback from importers as well as other players that influence buying decisions in the Czech market.
The event is also for wine exporters with an established market presence in the Czech Republic that are keen to support their importer to grow market share.
Austrade will facilitate introductions to key buyers and importers, and provide on-the-ground assistance and advice on how to successfully operate in this market.
About the Czech Republic
The Czech Republic is internationally recognised as a ‘beer country’. However, it is a wine country as well. In fact, there are more Czech wine drinkers than there are beer drinkers and wine is popular and widely consumed here. Domestic wine consumption is around 20 litres per capita, almost identical to that of the Netherlands and compares favourably with the rest of Europe.
The primary suppliers to the Czech market are Italy, France and Spain, which account for 19.1%, 17.2% and 16.6% of total wine imports respectively. Young urban professionals are driving market growth. In Prague especially, the wine market is driven by younger, higher income groups. These customers are prepared to pay more for better quality and a compelling story.
Exhibitor requirements
- must be export-ready and comply with EU regulations
- have a packaging, pricing and logistics strategy
- ready to supply samples for the event
- provide marketing and POS material requested for the event
- having stock in EU warehouse is advantageous, and a
- willingness to commit to entering the Czech market.
Your participation options
1. Winery new to the market – attendance in person or appoint a designated representative2. Winery already present in the Czech market:
- attendance in person without importer, or
- attendance in person together with importer, or
- represented by importer who will attend in person.
Register as an exhibitor
This activity is open to all Australian and New Zealand wineries and exporters (those currently in market and looking to export).
The cost of exhibiting is A$1,000. This fee covers:
- cost of the exhibition space at the venue (one table)
- equipment hire required for the tasting
- event logistics to showcase wines and promotional materials
- cost of the masterclass hosts
- design of the digital tasting catalogue
- advertising costs for promoting this event and participants
- cost of staff assisting during event, and
- post-event dinner with key buyers.
Austrade requires payment upfront for all international events. The payment term is seven days from the invoice date and your place is not fully secured until the fee is paid.
Contact
This event is organised by Australian Trade and Investment Commission (Austrade). If you would like to discuss participating, please contact:
Pavlina Eliasova
Business Development Manager, Central Europe
Australian Trade and Investment Commission (Austrade)
pavlina.eliasova@austrade.gov.au