Australian Grape & Wine (AGW) identified the need to establish a Wine Export Label Directory as a key step in strengthening protection for Australian wine labels against fraudulent activity. Wine Australia has worked with AGW and the Department of Agriculture, Water and the Environment to prepare legislative changes to the Wine Australia Act 2013 and the Wine Australia Regulations 2018.
The amending bill was passed by the Federal Parliament in December 2020 to allow Wine Australia to establish and maintain a public facing, online database of all Australian wine labels for export.
The changes will further strengthen our wine export regulatory system by preventing the export of copycat labelled wines. Wine Australia, through an extensive consultation process, has established a reference group of representatives from the wine sector to oversee the implementation of the system.