On 1 July 2021, Wine Australia launched its Export Label Image Search System (ELISS) to coincide with legislative changes. In accordance with the Regulations, Wine Australia maintains ELISS which is a publicly accessible library of grape product labels exported from Australia. ELISS allows brand owners to identify potential breaches of intellectual property rights and provides a platform through which consumers can verify whether a label has originated in Australia. Read our factsheet on the benefits of ELISS.

Registering labels in WALAS

For packaged products exported after 1 July 2021, exporters are required to upload images of labels (front and back view (if applicable)) into WALAS as a precursor to gaining shipping approval.

You can upload multiple back labels against a singular front label. The image of the wine label must be either .JPG, .PNG or .TIFF format. The image size must be a minimum of 600 pixels x 600 pixels with a minimum resolution of 72 DPI. A photograph of the original artwork on the bottle will be accepted, provided it is in the correct file format.

If labels are to be applied in market, exporters can voluntarily upload labels after they are applied to ensure they appear in the ELISS.

For further information on ELISS read our FAQs below, email exports@wineaustralia.com or speak with an Export Assistance team member on (08) 8228 2000. Further guidance is available on Wine Australia Open Tute.