Export Market Guide - Peru

All regulatory information for exporting wine to Peru, including the regulatory environment, duties and taxes, and permitted additives.

Unless an exemption has been granted by Wine Australia, grape products exported from Australia must comply with the Food Standards Code. Accordingly, the labelling and wine standards information in Wine Australia’s Export Market Guides should be read in conjunction with Wine Australia’s Licensing and Compliance Guide which contains the requirements of the Food Standards Code and applicable exemptions.

Peru is best known as the seat of ancient Andean civilisations, most notably the Incas, who were defeated by Spanish conquistadors in 1533. Peru declared its independence from Spain in 1821. Peru is a resource rich South American country bordering the Pacific Ocean as well as Chile to the south, Bolivia to the south-east, Brazil to the east and Colombia and Ecuador to the north. Peru is dominated by three main geographical regions: the arid coastal area, the high mountains of the Andes running down the centre of the country, and the low tropical Amazon basin in the east.

Peru has an active free trade agenda with agreements with Chile, the EU, EFTA, USA, China, Japan, MERCOSUR and others. Australia and Peru signed the Peru-Australia Free Trade Agreement (PAFTA) on 12 February 2018. The agreement, which entered into force on 11 February 2020, launched a new chapter in economic relations between Australia and Latin America. The full text of the agreement is available on the Australian Government Department of Foreign Affairs and Trade website 

Peru and Australia are also signatories to the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) trade agreement. Australia ratified the CPTPP with entry into force on 30 December 2018. Peru has also ratified the CPTPP, and the agreement entered into force on 19 September 2021. 

Peru has been making wine since the Spanish colonisation in the 16th century. Peru’s climate is similar to Chile’s and most vineyards can be found on the central coast in Pisco and Ica. Peru is most famous for its Pisco which is its most popular spirit and drink. 

Consumers are increasingly willing to explore in still wine, though value for money remains the main purchase consideration. The category is underdeveloped, and per capita consumption remains low. Wine consumers are less loyal to brands than those in competing categories because they perceive grape varieties as the equivalent of brands.

Chile, Argentina and Spain remain the most popular imported wine origins, with Chile showing most resilience due to minimal price increases. France, Portugal, South Africa and Brazil are showing more growth because of new launches and a perceptions that they offer good value for money, but their volumes remain relatively small.

Australia exported 10,800 litres to Peru in the year ending September 2024, valued at just over AUD $86,000. More red wine is exported to Peru than white wine, and both value and volume have increased since September 2023.