Export Market Guide - Japan
This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.
All regulatory information for exporting wine goods to Japan, including the regulatory environment, duties and taxes, and permitted additives.
Unless an exemption has been granted by Wine Australia, grape products exported from Australia must comply with the Food Standards Code. Accordingly, the labelling and wine standards information in Wine Australia’s Export Market Guides should be read in conjunction with Wine Australia’s Licensing and Compliance Guide which contains the requirements of the Food Standards Code and applicable exemptions.
Under JAEPA, the 15 per cent import tariff on Australian bottled wine will be eliminated over 7 years. The first reduction of 1.875 per cent on bottled wine occurred on 15 January 2015, and the second round of cuts came into effect on 1 April 2015, reducing the tariff on bottled Australian wine to 11.3 per cent. The tariff on bulk wine was immediately reduced from ¥45 per litre to zero.
Japanese Cultural Awareness Training
This virtual tailored workshop will provide you with a strong understanding of the cultural aspects of doing business in Japan and equip you with tools to succeed in doing business, building relationships and working with Japanese customers. You will also gain insight from members of the wine trade with experience in market who will discuss the main intercultural challenges they have faced, the barriers to effective communication and their top tips to help others succeed by doing business.
Regulatory environment
The importation of wine into Japan is governed by the Customs Act, Consumption Tax Act, Liquor Tax Act and the Food Sanitation Act and Regulations. The Ministry of Health, Labour and Welfare administers the Food Sanitation Act, however, the National Taxation Agency is responsible for approving production processes and the list of approved additives for wine.
“PROSECCO” has legal protection as a geographical indication in this market. Wine Australia understands Australian producers are prohibited from exporting Australian wine described and presented as “Prosecco” to this market.