International Wine Tourism Conference – Speaker

Abstract

The Adelaide Hills Wine Region is home to 52 cellar doors, most of which are owned and operated by family companies offering a range of experiences for visitors. Developing and providing resources that will enhance the visitor experience and promote the region to encourage greater visitation and maximise business opportunities is a priority. The IWINETC is a leading international conference that provides a forum for information sharing, networking, product selling and direct interaction with the host region's wine tourism offerings. As a speaker, I can provide an international audience (comprising media, travel agents and industry) with information about South Australia's wine tourism offering, while concurrently learning about other region's wine tourism development to enhance by own knowledge.

Summary

This bursary allowed Robin Shaw to attend and present a workshop at the International Wine Tourism Conference from 8-9 April held in Champagne, France. Ms Shaw delivered a presentation entitled “How to Influence Visitors and Wine Customers for Life” at the 2015 conference, providing an international audience (comprising media, travel agents and industry) with information about South Australia’s wine tourism offering, while learning about other regions’ wine tourism development.