Driving Adoption of Agrifood Technology in the Australian Wine Industry

Abstract

The digitisation of grape and wine production in Australia has the potential to significantly boost the value of production in the wine industry; however, limited value from technology is currently being realised.

The purpose of this project was to identify practical, actionable ways to increase awareness of, engagement with, and adoption of agriculture and food technology (agrifood tech) solutions.

Summary

Four key recommendations were made based on findings from interviews and surveys with Australian and International wine grape industry participants and a global scan of commercially available agrifood tech.

Establishment of Common Infrastructure services were recommended to enable effective dissemination of agrifood tech information to industry and support the repeated design and implementation of three technology engagement models, including: 1) regionally located Focus Vineyard technology demonstration sites; 2) a Collective Action program to provide widespread access to technologies; and 3) Competitive Clusters to catalyse collaboration between agrifood tech companies to develop more powerful solutions for the sector.