News

Riverland Wine is harnessing new interactive technology to become the first Australian wine region to launch an immersive virtual reality journey that showcases the Riverland’s spectacular scenery and high-quality food and wine credentials.

The Australian craft cider industry has launched The Australian Cider Guide, as part of a $500,000 investment to market craft cider overseas.

Steady demand for Australian wine around the world has seen growth in value to all top-five exports markets and a 4 per cent increase in overall value to $2.998 billion, according to Wine Australia’s latest Export Report released today.

Coonawarra viticulturist Hans Loder has been awarded a Nuffield Scholarship supported by Wine Australia to examine practical data management for the Australian wine sector.

In the latest issue of WBM (September/October 2020), Bill Moularadellis of Kingston Estate has shared his views about Wine Australia’s performance.

November 2019 is a busy month for Australian wine in China, with major events set to highlight Australia’s fine wine credentials. This week, the Market Bulletin looks at how Australia’s exports are performing in the mainland China market.

It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.

Now in its eighth year, the China Roadshow 2019 will be engaging a wide variety of wine buyers in a mini trade-fair, master classes and a new-to-market program. The eight-day journey will have Australian wine exhibitors cover 5000 kilometres as they travel across mainland China.

China has played the dominant role in the growth of Australian wine exports summarised in the preceding market bulletin 2018: An impressive year for Australian exports, but China’s thirst for imported wine has not been limited to Australia.

China is undoubtedly the most progressive nation when it comes to embracing e-commerce, not only providing alternative distribution avenues for Australian wine sales, but also more direct ways of promoting Australian wine