The innovative Riverland on the verge campaign launched
Last updated 11 Nov 2020

Riverland Wine is harnessing new interactive technology to become the first Australian wine region to launch an immersive virtual reality journey that showcases the Riverland’s spectacular scenery and high-quality food and wine credentials.

From branch to glass: A new education guide to grow Australian craft cider exports
Last updated 10 Nov 2020

The Australian craft cider industry has launched The Australian Cider Guide, as part of a $500,000 investment to market craft cider overseas.

Global demand is steady for Australian wine
Last updated 28 Oct 2020

Steady demand for Australian wine around the world has seen growth in value to all top-five exports markets and a 4 per cent increase in overall value to $2.998 billion, according to Wine Australia’s latest Export Report released today.

Here come the robots; but what do we do with the data?
Last updated 27 Oct 2020

Coonawarra viticulturist Hans Loder has been awarded a Nuffield Scholarship supported by Wine Australia to examine practical data management for the Australian wine sector.

Response to article by Bill Moularadellis in WBM
Last updated 19 Oct 2020

In the latest issue of WBM (September/October 2020), Bill Moularadellis of Kingston Estate has shared his views about Wine Australia’s performance.

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Latest articles
China market update
Last updated 01 May 2019

From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.

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Latest market bulletins
How are Australia’s wine exports performing in China?
Last updated 12 Nov 2019

November 2019 is a busy month for Australian wine in China, with major events set to highlight Australia’s fine wine credentials. This week, the Market Bulletin looks at how Australia’s exports are performing in the mainland China market.

Useful tips to gather insights on the China wine market
Last updated 17 Sep 2019

It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.

China Roadshow: Fast facts on Tianjin, Hangzhou, Kunming and Shenzhen
Last updated 21 May 2019

Now in its eighth year, the China Roadshow 2019 will be engaging a wide variety of wine buyers in a mini trade-fair, master classes and a new-to-market program. The eight-day journey will have Australian wine exhibitors cover 5000 kilometres as they travel across mainland China.

Increasing demand for quality wines in China
Last updated 30 Jan 2019

China has played the dominant role in the growth of Australian wine exports summarised in the preceding market bulletin 2018: An impressive year for Australian exports, but China’s thirst for imported wine has not been limited to Australia.

The rise of China’s online wine market
Last updated 13 Nov 2018

China is undoubtedly the most progressive nation when it comes to embracing e-commerce, not only providing alternative distribution avenues for Australian wine sales, but also more direct ways of promoting Australian wine

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