Total sales of Australian wine were 11 per cent above production in 2022–23 after the lowest wine production in 15 years but were not enough to substantially reduce pressure on the historically high national wine inventory levels, according to Wine Australia’s Wine Production, Sales and Inventory Report 2023 released today.
Australian wine production was 964 million litres, the lowest since 2006–07 and the first time since then that it has fallen below 1 billion litres. Meanwhile sales of Australian wine remained steady at 1.07 billion litres, with a small increase in domestic sales countering a similar-sized decline in exports.
Wine Australia Manager, Market Insights Peter Bailey said it was pleasing that sales had held steady this year despite difficult global conditions affecting all markets.
“This is the first time in five years that total sales volume has remained steady on a year-on-year basis”, Mr Bailey said. “Sales of Australian wine have been decreasing in our domestic market and in export markets over the past five years, due to declining wine consumption combined with increased cost-of-living pressures and the effects of the significant duties on Australian wine to China.”
As a result of sales exceeding production, the national wine inventory decreased by 4 per cent to an estimated 2.2 billion litres on 30 June 2023. The reduction was driven by red wine stocks, which were down by 10 per cent compared with the previous year.
Mr Bailey noted that while this shift had reduced some pressure, inventory levels remain very high, particularly for red wine.
“This is a move in the right direction for the sector as it responds to the challenge of rebalancing supply and demand,” Mr Bailey said. “However, it is only a small reduction after the lowest vintage in 20 years, and stocks of red wine remain at historically high levels.”
The national stock-to-sales ratio – a measure of how many years’ worth of sales is held in inventory – was 2.57 for reds, still 45 per cent above the 10-year average despite decreasing by 7 per cent due to the decrease in inventory.
“The long-term average stock-to-sales ratio for red wine is around 1.8, which equates to having just under two years’ worth of sales in stock. The current level is over two-and-a-half years’ worth, which is very high in historical terms,” Mr Bailey explained. “If the ratio is too high, it puts pressure on winery inventories and reduces demand and price for wine grapes.”
The situation for whites is better than for reds, with the stock-to-sales ratio at 1.49 – much closer to its long-term average of 1.35. It decreased by 2 per cent in 2022–23 due to the slight increase in sales (see Figure 1).
Figure 1 Stock-to-sales ratio (SSR) for Australian wine by colour over time
Source: Wine Australia Production, Sales and Inventory surveys and ABS
While supply and demand for white varieties appear to be more balanced, Mr Bailey noted that sales of white wine in 2022–23 were 463 million litres, which is considerably lower than the 10-year average production of 579 million litres.
“Rebalancing supply and demand remains a real challenge for the sector.” Mr Bailey said. “Our situation reflects the global environment, as world wine production has exceeded consumption every year for at least the past 10 years. This prolonged oversupply, which is the equivalent each year of more than twice Australia’s production, has put increasing pressure on all wine-producing countries.”
The Wine Production, Sales and Inventory Report 2023 can be downloaded here.
Updated price indicators for winegrape growers
The new Grape Price Indicators dashboard, developed by Wine Australia with funding from the Australian Government through its Improving Market Transparency in Perishable Agricultural Goods Industries program and launched last month, has been updated today with the latest figures from the Production, Sales and Inventory Report 2023, as well as global figures from the OIV World Wine Production Outlook November 2023 and the Ciatti Global Market report for November.
The Grape Price Indicators dashboard can be found on the Wine Australia website.
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About Wine Australia
Wine Australia supports a competitive wine sector by investing in research and innovation (R&I), growing domestic and international markets and protecting the reputation of Australian wine.
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for R&I investments.
About the report
The Wine Production Sales and Inventory Report is based on the annual Wine Production, Sales and Inventory survey, conducted annually by Wine Australia. The largest wineries are surveyed, accounting for approximately 75 per cent of total wine production, and national estimates are derived from the survey results. The numbers are an overall indication of the sector’s position at the end of the 2022–23 financial year, but do not reflect individual business situations.