Australian Grape & Wine and Wine Australia have today launched the One Grape & Wine Sector Plan at the Wine Industry Update 2024 in Adelaide.
Developed to support the sector’s recovery from a period of ongoing challenges, the One Grape & Wine Sector Plan charts a clear path of action and reflects the sector’s resilience and commitment to forge a vibrant and prosperous future.
The Plan provides the framework for collaborative and coordinated action for the sector, as well as a roadmap for achieving the sector's goals and vision articulated in Vision 2050.
Australian Grape & Wine Chief Executive Officer Lee McLean said the Plan’s development is the result of extensive consultation across the entire sector.
“Grapegrowers, winemakers, exporters, industry associations, researchers, business and suppliers have shared their views, insights, aspirations, concerns and expectations on the challenges and opportunities for the sector,” Mr McLean said.
“As a result, the Plan launched today, provides greater linkages to existing plans, such as Vision 2050, demonstrates stronger industry leadership, collaboration and coordination, and provides practical action and guidance for all.”
The Plan provides the framework for collaboration and coordination among all sector players to achieve the ambitious goals outlined in Vision 2050. Six key themes shape the roadmap for sector success:
- Our place and product
- Our consumers, customers and community
- Our markets
- Our sustainability
- Our people, and
- Our systems and infrastructure.
Wine Australia Chief Executive Officer Dr Martin Cole said the time for action is now to collectively recalibrate the path to sector prosperity.
“The breadth of the Australian grape and wine sector is its strength; from family-owned grapegrowers, commercial and premium winemakers, to vertically integrated businesses and corporates. The strength of the Plan lies in our ability to share the load to optimise the opportunities ahead,” Dr Cole said.
“But success is dependent on action: collaboration and shared responsibility, to learn from the past, acting on the challenges of today, to set the course for sector success.”
Incorporated into the plan are the sector’s urgent priorities and the actions that Australian Grape & Wine and Wine Australia have committed to taking. The two organisations are embedding key actions within their respective plans for the coming years and will continue to work with all parts of the sector to forge the path to its vision.
The One Grape & Wine Sector Plan can be downloaded from agw.org.au or wineaustralia.com
For media enquiries please contact
Australian Grape & Wine
Ali Laslett, Director, Communications & Engagement, Australian Grape & Wine
Phone: 0424 135 381
Email: ali@agw.org.au
Wine Australia
communications@wineaustralia.com or call 08 8228 2000.
About Wine Australia
Wine Australia empowers industry success by:
- investing in Research, Innovation, and Adoption (RI&A)
- developing and promoting market opportunities, and
- safeguarding industry reputation and product integrity.
Wine Australia aims to help businesses meet the challenges of tomorrow today, improve profitability and sales, and maintain market confidence in the high standards expected of Australian wine. Funded by the sector for the sector, Wine Australia is a collaboration between grapegrowers, winemakers, and the Australian Government to empower industry success.
About Australian Grape & Wine Inc
Australian Grape & Wine Inc is the national association of grape and wine producers. We address issues across the supply-chain that impact on the profitability and sustainability of the sector. We lead and advocate public policy that enhances the ability to responsibly produce, promote and enjoy Australian wine in moderation.
Australian Grape & Wine is recognised as a representative organisation for winegrape and wine producers under the Wine Australia Act 2013, and is incorporated under the SA Associations Incorporation Act 1985. We work in partnership with the Australian Government to develop and implement policy that is in the best interests of winegrape growers and winemakers across Australia.