Some of Australia’s premiums wines will be on show at the ‘Taste the wonders of Australia’ gala dinner in Ho Chi Minh City on 20 September 2023, served up alongside some of the country’s finest dairy products, fresh fruit, vegetables and nuts, meat and seafood.
It’s part of Wine Australia and the Australian Food and Wine Collaboration Group’s continued push to increase export opportunities for Australian producers.
The gala dinner in Ho Chi Minh City follows Austrade’s Roadshow held earlier in the day, providing Australian businesses the opportunity to explore market opportunities to increase trade to Vietnam.
Vietnam is one of the rising stars for Australian agricultural exports, importing a record $5.2 billion in agriculture products in 2022–23, up from $3.4 billion the previous year.
The gala dinner will see about 200 food industry leaders, importers, distributors and government representatives, along with Australian exporters, enjoy a menu brimming with the wonders of Australia’s fresh produce.
The dinner offers Vietnamese customers the chance to experience Australia’s premium wine, alongside fresh fruit, vegetables and nuts, as well as seafood, dairy products and meat. It will give buyers a better understanding of Australia’s capability to provide the Vietnamese domestic market with greater diversity, extended windows of seasonal availability and enhanced consumer choices.
Wine Australia’s involvement in the ‘Taste the wonders of Australia’ gala dinner is part of its ongoing Team Australia approach to increasing export opportunities for wine producers, joining forces with Meat & Livestock Australia, Hort Innovation, Seafood Industry Australia and Dairy Australia to showcase the true breadth and quality of Australian produce.
The partnership leverages the five individual organisations’ strengths, expertise and connections in engaging with overseas markets.
Vietnam is the third high-potential export market targeted by the Australian Food and Wine Collaboration Group, after successful market promotions in South Korea and Thailand, with Indonesia to follow in 2023-24. All four countries increased their agriculture imports last year by more than $1 billion each.
The partnership is supported by an Agriculture Trade and Market Access Cooperation (ATMAC) grant of $500,000. An additional $600,000 grant announced earlier this year will see the partnership continue, with target markets including Taiwan slated for the next two years.
* Data reference: ABARES, September 2023: https://www.agriculture.gov.au/abares/research-topics/trade/dashboard
Acknowledgements
The Australian Food and Wine Trade Collaboration was created to promote quality Australian food and beverages in key international markets. The members and funding partners are Dairy Australia, Hort Innovation, Meat & Livestock Australia, Wine Australia and Seafood Industry Australia.