Market insights – Other markets

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Since the 1990s, globalisation has seen a dramatic increase in wine trade. More than two-fifths of all wine consumed globally is produced in another country and this figure is even higher for grape wine at 54 per cent. This presents a wealth of opportunities for Australian wine exporters to identify potential markets that best suit their wines.

Overview: A world of wine markets

The top three wine[1] consuming countries in the world are the USA, Italy and France, while Portugal, Italy and France have the highest per capita consumption at over 45 litres per adult per year, compared with 27.7 for Australia and 12.8 for the USA.

Historically, most wine was consumed in the country where it was produced. However, since the 1990s, globalisation has seen a dramatic increase in wine trade. More than two-fifths of all wine consumed globally now is produced in another country.

The biggest importers of wine are Germany, the USA and the United Kingdom, where production is much lower than consumption.

Understanding total wine imports for a given market helps Australian wine exporters understand the total size of the market, who the major competitors are and the profile of wine imported. This helps exporters identify the best opportunities.

Further to the reports provided below, Wine Australia’s Market Explorer enables winemakers and exporters to review key statistics for all wine markets, compare markets and identify opportunities for new products and markets.


[1] Still wine, sparkling wine and fortified wine

Reports listing

Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Market Explorer

Wine Australia's Market Explorer can help determine which market is the most attractive to an Australian wine business by providing information on how much wine is consumed in different markets, where Australia exports wine to and what share of that consumption is Australian wine.

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Export dashboard

The export dashboard provides interactive and comprehensive data and insights on Australian wine exports back to 2010. It provides headline figures for the latest release of data, as well as detailed statistics on wine exports by destination market, GI claim, variety, wine style, container type, and exporter size. All de-identified data can be downloaded in Excel form, while the dashboard can also be downloaded to PDF.

EXPLORE EXPORT DASHBOARD


South Korea Wine Landscapes 2021

Latest update: 22 Jun 2021

The latest Wine Intelligence report on the South Korea wine market provides an overview of the consumption behaviour and attitude towards imported and domestic wine among South Korean semi-annual wine consumers.

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Sweden off-premise market sales trend report

Latest update: 03 Jun 2021

This report summarises the Sweden wine market by wine style, colour, brand, country of origin and price point.

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Russia Wine Landscapes

Latest update: 12 May 2021

The latest Wine Intelligence Management Summary on the Russia wine market provides an overview of the consumption behaviour and attitude towards wine among Russian regular wine drinkers, in a year defined by bushfires and Covid-19.

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Wine import market reports

Latest update: 09 Apr 2021

Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.

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Global wine supply monitor

Latest update: 08 Dec 2020

The global wine supply monitor offers a snapshot of global wine production, including historical volumes for the top eight producing countries, as well as analysis on this year’s vintage.

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Webinar - Consumer wine consumption behaviour during and post COVID-19 in Europe

Latest update: 13 Jul 2020

Presentation by Wine Intelligence detailing how wine consumers in Australia, the USA and the UK have responded to the COVID-19 pandemic before and during lockdown, and how they anticipate their behaviour will change after the removal of restrictive measures.

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Per capita wine consumption for selected countries

Latest update: 29 Aug 2019

This report details the per capita wine consumption in the highest consuming countries from 2014-2018. Per capita consumption is calculated as litres per person per year of grape-based wine only.

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Global Wine Markets 1860-2016

Latest update: 23 Feb 2018

This comprehensive report gives an overview of global wine markets including production, consumption, exports and imports across 38 countries and 10 major world regions

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Further reading

Export and Regional Wine Support Package
The Australian Government's $50m Package is an exciting, one–off allocation of $50 million, aiming to grow the Australian wine sector.
Marketing programs
Wine Australia’s marketing programs work to promote the sale and consumption of Australian wine internationally and domestically.
Market bulletin
A weekly commentary analysing the latest international and domestic market data, trends and reports.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.