About the report

The Market Update report for Vietnam from October 2021 is an in-depth analysis of the wine market in Vietnam. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.

Report summary

The report summarises:

• Demographics and economic situation including the impacts of COVID-19,
• Where wine sits in the alcohol category,
• Wine consumption trends by volume, value, and per capita,
• Wine sales/consumption by channel, wine style and price point
• Wine imports, including Australia’s market share, and
• Australian export performance in the year ended June 2021, by volume, value, average value, and variety.

Source

The report is prepared by Wine Australia based on a wide range of data sources including Wine Australia, the IWSR, Euromonitor, Statista, Wine Intelligence and the International Monetary Fund.