About the report

The Market Update report for the United Kingdom from September 2024 is an overview of the wine market in the United Kingdom in the context of the overall alcohol market and the broader economy. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.

More detailed data on these markets can be found through Wine Australia’s Interactive Insights portal.

Report summary

The report summarises:

• The economic state after COVID-19,
• Share of alcohol consumption by type,
• Trends in wine consumption including demographics, price point and channel,
• Wine imports, including Australia’s market share, and
• Australian export performance in the year ended June 2024, by volume, value, average value, and colour.

Source

The report is prepared by Wine Australia based on a wide range of data sources including Wine Australia, the Office for National Statistics (UK), IWSR, Circana, YouGov, Statista, WSTA, CGA, and Trade Data Monitor.