Canada ranks just outside the world’s top 10 wine markets by consumption, with an annual still wine consumption of around 447 million litres. While the dominant source of wine in the country is Canadian, imported wine accounts for more than 70 per cent of wine consumption. Go straight to report listing
Overview: Canada – one of the world’s most attractive wine markets
Wine Intelligence ranked Canada as the world’s tenth most attractive wine market in 2020, based on a range of economic and wine market indicators.
Canada is Australia’s fourth largest export market by value, while Australia is the fifth ranked country of origin in the market behind wines from Canada, Italy, France, and the United States. Australian white, rose, and sparkling wines are performing particularly well – growing by 9%, 15%, and 19% respectively in 2020.
Wine sales in Canada are regulated on a provincial level, resulting in very different market rules and restrictions between its provinces. Major markets such as Quebec and Ontario work within a government monopoly system, with provincial liquor boards acting as the sole importer and distributor of beverage alcohol. Sales to end consumers can be through a number of retail channels including government retail, grocery, convenience stores and through on-premise channels. British Columbia is a mixed-model system, with a government run distribution channel and retail stores as well as a private store network. Alberta is the only province with a completely open and private alcohol market, allowing for the numerous, privately owned shops to work with importers and distributors or on their own to source imported products.
The four biggest provinces for wine sales are, in order, Quebec, Ontario, British Columbia and Alberta. The majority of Australian wine sales are in Quebec and Ontario, accounting for 70 per cent of total Australian wine sales in Canada in 2020.
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Canada Wine Sales Report Latest update: 11 May 2021
This report summarises wine sales in Canada by volume, country of origin, province, and variety - including separate figures for Australia compared with the market as a whole.
Explore UK for members Latest update: 15 Oct 2020
Welcome to the members-only page for wineries participating in the Explore UK program. This is where you will be able to find the calendar of briefings, access market insights and find helpful links to better understand the Canadian markets.
Explore Canada for members Latest update: 15 Oct 2020
Welcome to the members-only page for wineries participating in the Explore Canada program. This is where you will be able to find the calendar of briefings, access market insights and find helpful links to better understand the Canadian markets.
British Columbia (Canada) Wine Sales Report Latest update: 24 Feb 2017
This two-page summary report provides information on wine sales in the British Columbia province of Canada by price point, country of origin and distribution channel as well as by wine style. It compares Australia’s performance in the market with the market as a whole.