ProWine China is a China’s leading international trade fair for wines and spirits and is organised by Messe Düsseldorf Group in partnership with Food and Hospitality China (FHC). In 2017, nearly 700 wine exhibitors from 39 countries or areas and 20 country or regional pavilions hosted around 14,219 trade visitors during the 3-days exhibition, 14.3% up compared to that of 2016, with trade visitors from outside of Shanghai representing 50.1%. And the trade visitors are mostly importers, distributors, wine and spirits merchants as well as food and beverage managers.
Based on the positive feedbacks from Australian exhibitors in the previous years from 2015 to 2017, Wine Australia will host an Australian pavilion at ProWine China for the fourth year, which will support our positioning as a premium wine producer and a highly developing wine exporting country to Chinese market. ProWine China is advantaged by ProWein’s recognition internationally and Food & Hospitality China’s long lasting local reach for attracting trade and buyers from both home and abroad.
The Wine Australia branded pavilion will be expanded to approximately 308sqm, with a dedicated area for daily tasting classes on day one and two. A group networking event on day one will be organized with some key media, educators, key opinion leaders and trade guests invited to further facilitate networking and potential business opportunities.
Registration
Registrations for this event are now closed.
Registrations opened 1 May 2018 and closed 31 July 2018.
This event was promoted to Australian wine businesses between the above period via the Wine Australia website, marketing newsletters and regional communications.
For any further questions about registrations, please contact Kevin Pan on kevin.pan@wineaustralia.com
Payment received by: TBC
| Participants |
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|---|---|
| Audience |
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| Cost (AUD ex GST) |
$6,800 - Per booth (including an exhibiting table, a showcasing rack with signage, shared meeting section, storage space and necessary facilities such as glassware, spittoon and ice-bucket.) |
Please refer to our Terms & Conditions and Special conditions below.
Special conditions
- Fine wine focus
- Limited SKUs up to 10 SKU per booth
- Participants 20 minimum
- Participants 35 maximum
- Regional focus
- Winery brand wines only (no private labels, no bulk wines, no export only label, etc.)
- Existing sale in Australian domestic market
- At least one wine from each brand to-be-showcased has received 90 points and above from reputable third-party endorsers, like James Halliday or equivalent
- Wine Australia will make the final selection decision.
What do you get for your investment?
- Direct marketing support
- Event management by Wine Australia
- Exhibitor space
- Glassware
- Marketing materials
- Photography
- Public relations and social media support by Wine Australia
- Signage (with winery brand name only)
- Spittoons
- Theming