Far From Ordinary Roadshow was a tasting like never before. Traveling from the East Coast to the West Coast from 19 September to 3 October.
More than 300 attendees in each city immersed themselves in Australia’s dynamic winemaking scene – learning about the people, the places and the grape varieties that make Australian wine unique.
The Far From Ordinary Roadshow was supported by the Australian Government’s $50 million Export and Regional Wine Support Package, which aims to raise the profile of Australian wine, capture market opportunities and drive export and tourism growth.
Roadshow cities and dates
- New York City – 19 September 2019
- Chicago – 23 September 2019
- Miami – 25 September 2019
- Dallas – 27 September 2019
- Los Angeles – 1 October 2019
- San Francisco – 3 October 2019
Key programming elements included:
- Trade Tasting - Wine Australia’s Trade Tasting allows US wine importers, distributors, wholesalers, sommeliers, buyers, educators, media and influencers to try 500+ wines from 100 brands per city.
- Seminars - Educational seminars with topics revolving around Australian Wine Discovered modules.
- Made our way Theatre - Educational seminars with a regional topical focus presented by Wine Australia’s sponsorship partners held in a non-traditional setting.
- Australian Wine Discovered Lounge - lounge-style activation showcasing Australian Wine Discovered, Wine Australia's free education program, providing information, tools and resources to discover and share Australian wine.
Contact
For more information about the Far From Ordinary Roadshow 2019, please email aussiewinemonth@wineaustralia.com
Please ensure this email address is added to your contact list to prevent future messages from being filtered to spam. aussiewinemonth@wineaustralia.com is the official campaign email for all exhibitor correspondence.
