The global brand platform for Australian wine exists to build understanding, affinity and preference for Australian Wine globally.
The core of the Australian wine brand comes from the truth that Australia is known and loved for its adventurous spirit.
Australian wine is the product of applying modern thinking to Australia’s ancient lands. Our vast distances, diverse and rugged landscapes and abundance of rich, natural wonders makes us – and in turn our wines – adventurous, by nature.
Brand Introduction
The Australian wine brand can be leveraged by Australian wine regions and wine businesses, unifying the sector with a clear, exciting and authentic platform.
To access Australian wine brand assets including messaging and photography, register for Wine Australia’s Digital Asset Management Gallery.
Download the introduction