Have you ever wondered what the average price per litre of exports to Poland was in 2012? What about how many exporters shipped wine to Canada in the past 12 months? Or the total value of Yarra Valley Pinot Noir crushed in the 2019 vintage?
Well, now you can find out through Wine Australia’s Interactive Insights platform.
This platform brings data to your fingertips, 24/7, so that you can use facts and trends to make informed business decisions, whenever is convenient for you. In a global wine industry first, the tools are publicly available with no login required, making access quick and easy. The tools have the flexibility to provide both high level overviews while also allowing you to dig deep into the detail of the datasets.
The tools accessible on this platform include:
- the Export dashboard – a comprehensive look at Australian wine export data drawing on Wine Australia’s quarterly export reports
- the National Vintage Survey dashboard – access to Australian vintage crush and winegrape price information, with data drawn from Wine Australia’s National Vintage Survey
- the Market Explorer – a business planning tool bringing together several datasets relevant to exporting Australian wine, and
- the Wine Geographical Indications (GIs) dashboard – an interactive map that allows you to explore Australian wine regions.
Using the Export dashboard to tour Australian wine shipment data
Say you wanted to find out more about Australian wine exports to Poland in the 2012 calendar year. Go to the Export dashboard, whose source is de-identified data from Wine Australia’s Licensing and Approval System (WALAS). The first page is the ‘Overview’, which provides a snapshot of exports for 12 months ending in your selected month/year combination (December 2012, in this case). It also offers a variety of filters that can be used to narrow down the scope of data on the page. To get a snapshot of exports to Poland, choose ‘Poland’ under the ‘Destination market’ filter. The headline figures at the top will tell you that the average value of exports to Poland in the 2012 calendar year was $2.69 per litre and down 4.8 per cent from the previous year.
Now say you only wanted to look at exports to Poland above $5 per litre. Simply choose the price segments above $5 in the ‘Price range’ filter (Hint: Hold down the ‘Ctrl’ key to select more than one category and use the eraser symbol to clear the filter again).
This page has several charts that are all responsive to the filters at the top of the page and all interact with each other. For instance, clicking on the ‘glass bottle’ section of the donut chart will filter everything on just exports in glass bottles. (Hint: to clear this selection, click on the blank space in the chart.)
The data from all visuals in this dashboard can be downloaded by pressing the three dots that appear when you hover over a visual and choosing the ‘Export data’ option.
To print your Poland export snapshot, press the ‘Print’ button at the top of the page. (Hint: You may need to enable background graphics in your browser to optimise printing).
Now, say you are more interested in the profile of exporters to a destination market. The ‘Exporter profile’ page will give you a snapshot of the number and size of exporters by destination market or region. In order to protect the privacy of exporters, only a limited number of filters are available on this page and only destination markets with three or more exporters are able to be selected.
If you want to look at how many and the size distribution of Australian wine exporters to Canada in the past 12 months, simply filter on Canada in the Destination market filter.
From this view we can tell that there were 226 exporters to Canada in the year ended March 2021, which was 11 per cent down from the previous year. One hundred and fifty four of these exporters shipped less than 10,000 9 litre equivalent cases to Canada; however, these small exporters only contributed 3 per cent of the total volume shipped.
Sift through the crush data with the National Vintage Survey dashboard
The National Vintage Survey dashboard is a valuable resource to access everything you need to know about Australia’s wine grape crush. The data for this dashboard is taken from Wine Australia’s annual National Vintage Survey. It is de-identified, and protections exist within the tool to safeguard the privacy of survey respondents’ data. This dashboard has many similar features as the Export dashboard – each page can be printed, and data can be downloaded.
This dashboard also has an ‘Overview’ page, which will give you a snapshot of the latest crush figures. You can filter this page by year (going back to 2015), grape colour, variety, or by state (where the grapes were grown).
To get more detail by region, go to the ‘Region intake table’ page. Say you were interested in Yarra Valley’s crush, by variety, in the year 2019. In the Zone/Region drop down, either scroll down to the zone (Port Phillip) and press the down arrow to reveal the regions within that zone, or simply type in the region you are searching for in the search bar. Then change ‘Year’ to 2019 (Hint: the title of the table will change to what you have selected). This table will report the volume and value of tonnes crushed, broken down by variety and whether the grapes were purchased, or winery grown. Scrolling through the varieties will show you that the total value of Yarra Valley Pinot Noir crushed in 2019 was $9.9 million.
Examine Australia’s wine GIs through an interactive map
The Wine Geographical Indications (GIs) dashboard is an interactive map that allows you to explore Australia’s wine geographical indications (wine regions), look up statistics about each region, view vineyard locations and print maps.
To zoom to a region, sub-region, or zone click on the one that interests you. The map will automatically move to show you where that GI is and give you the latest statistics for that GI. The dark green blocks of colour will show you where the vineyards are.
Another great feature of this dashboard is the ability to print a regional map. Click ‘Print GI map’ on the bottom tool bar, choose your region, and click the printer icon. You can then re-name the map, press ‘Print’ and a PDF will download to your computer.
We urge you to keep exploring these tools and what insights you can garner for your business. Should you require any assistance, please contact market.insights@wineaustralia.com .
Australian winegrape levy payers and exporters are encouraged to book a training session with a Wine Australia analyst.