Strategy and planning
Strategic Plan
Our Strategic Plan 2020–25 details how we will invest the Australian grape and wine community’s levies and other fees, along with the Australian government funding, over the next five years to assist the sector to be profitable, resilient and sustainable.
Our Board sets our strategy, guided by the vision, goals and priorities of our funders. In concert with our representative organisation Australian Grape & Wine Incorporated, we consulted extensively with our stakeholders to understand their priorities, which are reflected in Vision 2050 and this plan.
Our plan sets out how we will address these priorities in accordance with our remit.
We will invest for the sector’s success through five strategies:
- Strategy 1: Market Australian wine to increase the demand and the premium paid for all Australian wine.
- Strategy 2: Protect the reputation of Australian wine by maintaining the reputation and integrity of Australian wine in all our markets, including the domestic market.
- Strategy 3: Enhance grape and wine excellence with research outcomes that allow grapegrowers and wine producers to excel.
- Strategy 4: Grow sustainable environments by providing knowledge and tools to support growers and producers in implementing environmental stewardship practices.
- Strategy 5: Build business sustainability, excellence and leadership by accelerating the adoption of research outcomes and best practice.
We seek to foster and encourage profitable, resilient and sustainable Australian winegrape and wine businesses by investing in research and innovation, building markets, disseminating market information and knowledge, encouraging adoption and ensuring compliance through our regulatory functions.
Annual Operational Plan
Our Annual Operational Plan 2024–25 details our projected budget and intended investments to 30 June 2025.
Wine Australia empowers the sector’s success by:
- Investing in Research, Innovation, and Adoption to enhance global competitiveness
- Developing and promoting wine in markets to expand opportunities, and
- Safeguarding sector reputation and product integrity to uphold the sector’s reputation.
This is the final Annual Operational Plan under Wine Australia’s Strategic Plan 2020–25. The measures of success within this Annual Operational Plan report against the Strategic Plan. However, a guide to the alignment with the One Grape & Wine Sector Plan has been provided under each strategy.
Our new key investments are:
Extension and adoption strategy
Our Extension and Adoption Strategy 2020-25 details the approach to extension and adoption activities from July 2020. The extension and adoption strategy is aligned with the Wine Australia Strategic Plan 2020–25. This strategy was developed as part of a review of Wine Australia’s investments in extension activities during 2019–20. The results are available in Strategic review of extension and adoption in the wine sector: Final report by Forest Hill Consulting.