Taste the Wonders of Australia

The Food & Wine Collaboration Group (Dairy Australia, Horticulture Innovation Australia, Meat & Livestock Australia, Seafood Innovation Australia and Wine Australia) have joined forces to harness the collective strength of Australia’s fresh food and wine in a Team Australia approach across key markets in Asia.

Under the campaign banner of 'Taste the Wonders of Australia', promotional activity has already been held in Thailand, South Korea, Vietnam and Indonesia from 2021-2024, with the next activity taking place in Taiwan in November 2024.

The program will comprise:

 Trade and consumer communications campaign: 

• Leveraging influencer and media relationships to highlight Australian food and wine around the events

 Trade, Media & Government engagement:

• Product workshops and seminars - presented by local educators and chefs, targeted to key importers, retailers and on-premise trade for each product category. 
• Product showcase – interactive displays and tasting bars to illustrate the diversity of Australian food and wine in the Taiwan market and how it is best consumed.
• Gala Dinner - targeting retail buyers, importers, media and Government officials. Attended by the Australian Ambassador for Taiwan.

Opportunity

Wineries, who currently export to Taiwan and have product available in market, are invited to express their interest in supplying wines for the seminar, the product showcase, and/or Gala Dinner event. There are three opportunities:

• Foundations of Australian Wine seminar (regional hero varieties) (3-4 bottles/SKU)
• Product showcase (alternative varieties) (2 bottles/SKU)
• Gala Dinner wines (including sparkling, white, red and dessert) (Approx 12+ bottles/SKU) – Wines poured at the dinner will be promoted on the menu, and introduced on stage to the guests. 

Wines will be curated by a leading wine educator and will be based on EOIs, dinner menu, availability in market and to showcase Australia's diverse regions and styles. Selected wines will be promoted to the seminar and dinner attendees and via display at the event. 

No fee to participate. 

Stock should be in market and will need to be delivered to the venue in Taipei.

If you are interested in participating, please complete this form by 23 September 2024 and we will be in touch.