Photo: Wine Australia

Exhibit at Hong Kong Wine and Dine Festival 2018

25 - 28 Oct 2018 Hong Kong Consumer
Event finished
25 - 28 Oct 2018
Details &
Hong Kong
Event finished

This event is a valuable sampling opportunity for participating wineries - consumers can taste their way around the world of wine, and have the opportunity to purchase samples at different price points or full-bottles to take away. This event allows wineries the opportunity to take the guess-work out of consumers’ choice of wine, and build consumers’ confidence in knowing what to buy. Consumers can also begin to build an affiliation with wineries and wine brands through the ability to get to know the stories and personalities behind the wine.

Participating wineries can also use this event as an opportunity to get direct feedback from consumers and observe consumer behaviour in relation to wine and wine selection.

With the support of the Australian Government’s $50 million Export and Regional Wine Support Package, Hong Kong Wine and Dine 2018 aims to engage consumers and develop a broader appreciation of Australian wine.

Participation options

Registrations for this event are now closed.

For further participation opportunities and exhibitor information please contact Anna Harvey

Two options were available for participation. All submissions are subject to approval by Wine Australia and places are limited.

1. Wine submission with winery representative present at the event


Maximise your presence at the event by sending a representative and pour and showcase your wines. Share a wine booth and capture the minds and tastebuds of the consumers as they explore the precinct. Whether your goal is by-the-bottle sales or getting as many consumers as possible to try your wines, this option is for you.  Wineries with wine present in the Australia precinct also have the opportunity to nominate wines for the Grand Pavilion


  • You can submit up to four (4) SKUs
  • Approx. 18 bottles for tasting and an additional 12 bottles for retail per SKU recommended
  • SKUs submitted must be available in market with importer/distributor details also submitted
  • SKUs must have a minimum RRP of HK$200
  • Wineries sending sales representatives to the event have the opportunity to generate retail bottle sales at the event through Watson’s. Watson's will make arrangements with importers/distributors.
  • Wineries are eligible for equal share of the token rebate. 
  • Wineries have the opportunity to showcase in the Grand Pavilion
  • Wineries will be located in the row of wine booths and allocated a counter section with branding
Cost Nil

Additional opportunity

For wineries electing to send a representative, an additional opportunity exists to nominate one (1) SKU to showcase in the Grand Pavilion ‘Best of Australia’ booth.

The Grand Pavilion is an exclusive, indoor marquee at Hong Kong Wine and Dine, that houses the world's finest wines. With a very limited number of places available in the marquee, Wine Australia has secured a booth and will present the 'Best of Australia', showcasing the most premium wines from around the country.


  • SKUs nominated must be available in market with importer/distributor details also submitted
  • SKUs must have a minimum RRP of HK$900
  • Wineries wishing to showcase wine in the Grand Pavilion must also have wine being presented in the general Australia precinct by a winery representative.
  • Retail and token rebate conditions apply as above.

2. Wine submission with no winery representatives present at the event


Have your wines showcased at the event without needing to send a representative into market. This option allows wineries a presence at the event with minimal investment required. Simply select a category below, submit up-to two of your wines and Wine Australia will look after the rest.

Submission categories:

  • Sparkling wines
  • Crisp whites
  • Rich & full-bodied whites
  • Smooth & soft reds
  • Rich & bold reds
  • SKUs submitted must be available in market with importer/distributor details also submitted
  • SKUs must have a minimum RRP of HK$200
  • Retail at the event will only be available for home-delivery orders through Watson’s. Watson’s will contact applicable importers/distributors for stock.
  • Wineries are not eligible for token rebates.
Cost A$120/SKU ex GST

Terms & Conditions

Why exhibit at Hong Kong Wine and Dine 2018?

Gateway to China
Leverage the biggest consumer sampling opportunity for your wines in the gateway to Mainland China, Hong Kong.
Get feedback
Get feedback directly from the consumers of your wines in the market, gain insights and observe behaviour to assist in your business strategies.
Generate sales
Generate retail sales both at the event and through future purchases.
Your brand story
Convey the personality and stories behind your wines and help consumers build relationships directly with your brand.
Brand exposure
Ensure your brand is top of mind at the point of purchase for consumers, encourage them to seek you out in store.
Educate consumers
Educate consumers about Australian wine and why they should select this over other options in market.
25 - 28 Oct 2018
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Central Harbourfront Event Space, Hong Kong
View on Google Maps
Cost   See participation options

Expressions of interest

Expressions of interest are now closed.

Wine Australia asked wine brands to lodge their interest in participating in this marketing activity. All Expressions of Interest (EOI) will be reviewed by Wine Australia to ensure each participating exhibitor meets criteria for participation. Once approved, you will be contacted to formally register your business. Full payment of the participation fee will be required at this time.

Expressions of Interest open: 25 July 2018    

Expression of Interest close: 7 September 2018

This event was promoted to Australian wine businesses from 25 July 2018 via the Wine Australia website, marketing newsletters and direct regional communications.

Have questions?

Contact Anna Harvey on 08 8228 2017 or